These days Social Networking Platforms are expanding their footprints by ever-growing number of users. With these avid fans of social media, these platforms are growing at a rapid pace. Facebook is no exception; it is emerging as the top-most social media site used by millions. Thus it’s also emerging as an effective means to reach out to masses. Have you ever thought of marketing your business through Facebook?… Well, it’s quite an easy and effective way of promoting your retail business. Recently Facebook has taken some definitive steps to enter into marketing area for small and medium sized businesses. Make use of this facility to enhance business appeal. Facebook is an effective way to connect with many people to gain popularity. Creating and maintaining Facebook business page helps to create your brand image. Follow these simple steps to grow your business though Facebook:

• Create Business Page:

Creating business page aids in providing information about your business to the users. Create eye-catching and informative Facebook business page to attract more visitors. It is a human tendency to remember person (‘people’) rather than business names; hence linking your personal profile as well as profiles of people working with you to your business page is beneficial for gaining publicity.

• Build your Followers’ Chain:

Once you set up your business page, building followers’ chain is yet another critical task. Facebook ads can help you in this effort. You need to take extra effort in getting large number of quality followers/fans because presence and success of your business lies in their hands.

• Engage your Followers:

Just building huge number of followers on your business page will not suffice for getting the volume. Create successive string of content on your business page to hold your audience. Post content related to sale, discounts, special deals, offer of the day. By posting unique and appealing pictures, make your followers active and get them at your door step.

• Maintain Influence:

Keep watch on the behavior, likings on your page. You can then accordingly plan for announcing special discounts, deals, and coupons for specific time period to turn those visits and likings into actual cash. Offer special reward programs for liking the page. When you ask people to ‘like’ your business page they usually won’t do it instinctively; but if you offer them some rewards, there is a high chance that many of them will spare some time for visiting and liking your page.

• Focus on Location-based Visits:

Always help your followers to share their visits to your specific retail outlet. Make sure they share their experiences, likings for your product/services so that their friends and people in their network will also get know about you.

In a nutshell, building a business page on Facebook has far reaching benefits. It provides you the means to reach out to broader audience, even beyond regular customers through their linked connections. It also helps you to enhance customer experience. Building solid foundation is always essential for building an empire.