All posts by brainwork

SEO

Googleā€™s New Changes on Online Marketing

Google recently shared its updated list of 53 search quality changes that have extensively affected the search result on the search engine. The Google updates have left internet marketers and websites owners with surprise, when within the gap of eight days after the update of Google Panda 3.5, another update called Google Panda 3.6 occurred along with the new Penguin update.

Meanwhile, the Google has shared the news of releasing a new index tier, which according to make SEO experts, is big and tiered. Google has increased the size of base index collecting web pages and documents that can show search result by 15 percent. The base search index is the core index used for search results and query coming towards Google. The up-gradation of index has increased its ability to serve to the number of documents by 15 percent. Google keeps up index in tire in which documents are rated on the basis of the relevance and quality.

The Google announced several SEO rankings and updates in April month that are related to Google Panda and Google Penguin updates for maintaining standard of websites. These updates have improved how the keywords are scored in Google ranking. These updates will detect the websites that take help of keywords stuffing. Now, the internet users will able to see the more authoritative content and diverse set of domains after inserting keywords on Google search engine.

Google April updates have also brought several Googleā€™s site links and mega site links changes. These are the links that display below the top rankings result of search on Google search engine. Sub site links will be shown on the search engine instead of the normal snippet. As per these changes, there will be least result for the site link depended on URL result used for general ranking, hence improving ranking of mega site link. From now, Google will regularly refresh site links through offline process to offer the most relevant links to the users.

SEO

Tips and Advice to Deal with Google Penguin Update

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Google Penguin update is one of the most talked about topics in the web world. The latest update related to Google penguin was launched on April 24. This Google update is designed to strike out the pages that are made to spam the Google. The spam is generally created in web pages by stuffing up keywords or cloaking that are against Googleā€™s guidelines. Google updates its algorithms at regular interval, which makes great impact on the search results on Google. After Panda, a new algorithm was designed in January 2012 to punish the web pages that have too many ads above the fold, which was called page layout algorithm. Before rolling out updates this week related to Web spam algorithm update, the Google named it Google Penguin Update.

If you are worrying about this update then it is advised to look for the search-related traffic after 24th April. If there is any drop in the rankings of websites then certainly you were hit by the penguin. As it is already mentioned that sites come down to low ranking due to the presence of spam in them. You must look for the spam in your website and remove them so that you cannot be hit by any kind of update from next time. As it is algorithmic change, you cannot file for the reconsideration request if your website is hit by new updates. However, there is a form available which you can use to report the errors. With new penguin feedback form you can report to Google that you have been wrongly hit by providing examples of your last rankings on Google along with the quality of your website.

SEO

Google Panda 3.5 Boots Hits Online Businesses Sending Out from Google Index

It completely astonished several online business owners when they found that their high and rich keywords are now no more visible on Google search engine, which were used be at the top 10 positions of the search engine once. All the credits goes to Google Panda update 3.5., which has flushed all the Search Engine Optimization (SEO) link methods down to the drain to reward the websites that they consider, are providing optimum quality to users. However, many small business owners, fearing great loss, have already started feeling the impact of Google Panda 3.5 boots on their sales, which has been dropped to large extent. Many small business owners are even unsure that whether they would be to survive to the sudden change in Googleā€™s algorithms.

As per Googleā€™s recent announcement, they are very soon going to introduce a vital algorithm change that is meant to target webspam. Due to this drastic change in future, the ranking of those websites will be highly affected which do not follow Googleā€™s stated guidelines for maintaining quality. Google, to maintain optimum level of quality, has always targeted webspam in ranking lists. According to them, the change in algorithm will bring an improvement in the efforts to cut down the webspam and bring high quality websites at the top ranking.

Experts, say, Google Panda surprisingly changes its algorithm after certain period of time to alert SEO experts, who use ā€œBlack Hatā€ SEO strategies. However, updates also affect the SEO experts who only implement ā€œWhite Hatā€ techniques, that is why, online marketing services providers are concentrating on new SEO strategy to create brand rather than depending on search engines.

SEO Services India

Look at the Contract before Availing SEO Services

It is always essentials to look at the contract before starting any project or before signing a deal with any company providing you with the SEO Services. This is very crucial, as it will help you to provide protection from unnecessary things, ease the flow of communication between the company and you, and helps to keep the project on track throughout. The contract ensures that the project will be completed within the given timeframe even if the person working on it is not able to complete it for some reason. However, it is always advisable to maintain a record of accomplishment along with the contact information and other details in case of emergency. It is always an added advantage to include and update the dates regularly and it is highly advisable to read all the terms and conditions before starting the project.

The next thing is to understand clearly the payment terms that includes the amount, dates and conditions, discounts, penalties and the most important thing- the method of payment. Always remember to cross check as in how well the company providing SEO Services is capable of maintaining the confidentiality terms. A policy concerning dispute resolution will help you to avoid any confrontation going out of control. The legal considerations like the nature of the working relationships, liabilities, warranties, process for legal recourse, income tax and other benefits needs clear discussion before the project gets a green signal. If you ensure all these things before finalizing a contract, then it will bring about transparency and effectiveness in the services.

Web Development

HTML5: Future of Web and Application Development

HTML5 has been around us from past three years and is slowly evolving as a thriving web development language due to which many tech industry leaders and developers have started embracing it for web and mobile application development. HTML5 stands for hypertext mark up language, which is used for structuring and displaying content on the internet. It is the fifth version of HTML, and is integrated with CSS3 and advanced series of JavaScript API, known as Application Programming Interface.Ā  HTML is a composite of features such as technologies, advanced features, and APIs that connects potential of desktop with the speed and connectivity of the internet.

From programming point of view, HTML5 is an advanced markup language, which is compatible with high-end multimedia applications. It is easy to read and understand by humans, computers and web browsers, alike. As per the recent research, the worldā€™s top 100 websites are using HTML5 language, and search engines and social networking sites first used it.

Due to recent development in mark up language mobile phone companies are looking forward to HTML5. In present time, HTML5 is in number three position, after iOS (Apple) and Android (Google), as the most ideal platform for mobile phones. It is forecasted by a research firm called ā€˜Strategy Analyticsā€™ that sale of HTML5 compatible phones will reach up to 1 billion by 2013. The reason why HTML5 has become the most preferable one is due to its capability to build applications that can target all types of mobile platforms at a time. Mobile applications developed using HTML5 are more cost effective and easy to create than that of iOS, Android and Windows phones.

SEO Services India

Tips for quality SEO for your website

The first tip as a part of your SEO campaign would be to generate good sets of keywords so that you can create a good ON-page optimization campaign. Keywords are generated keeping in mind the common search pattern of the user and these similar phrases are included in the content that are posted on your website to make it rank higher. The early stages of the campaign should deal with utilizing all the major keywords that have not been targeted much by the company because these will assist the firm in getting an initial boost or in short these are the low hanging fruits. As content is considered as the king, quality contents that contain the generated sets of keywords have to be posted on your website so that they are detected by the search engine spiders.

A landing page on your website will assist the visitor in accessing the relevant information based on the keyword directly without any further searching. This strategy will encourage them to stay on your website much longer and explore the site more than expected. Landing pages are considered to be the magnetic aspect of ON-page optimization strategies. OFF-site contents in the form of international articles, blogs and press releases of high quality will definitely assist in leaving an impression on the visitors who come to your site. The last step would be the timely analyses of the ON-page and OFF-site optimization strategies so that you can make sure the implemented strategies are working effectively.

Internet

Be Ready to be iPad Friendly!

When it was first launched in the year 2010, the iPad sold a staggering 3 million pieces, within just 80 days! That is how popular the ā€˜new kid on the blockā€™ was, right from the day it was launched.

Today, if you donā€™t have an iPad, you are missing something! Chances are that if you donā€™t already own it, you are planning to. In case you are, then you are in luck because from now on, everything on the web world, will also be available on your iPad!

Today, people with iPads are choosing to do more and more of their tasks on this tablet ā€“ from shopping to paying utility bills, from conducting researches to enjoying the latest videos.

So, if you are planning to create or design a new website, you might want to make it completely iPad friendly. For all you know, if you donā€™t, you might be losing out on some truly golden opportunities!

Create an iPad app for your site, and chances are that you will be generating more revenues, due to increased traffic. Today, people are even choosing to do business via their iPads, which means that even though you might have to increase a little bit of your developmental costs, it will prove to be a good investment in the long run.

Customize the content of the website as per the requirements of the iPad, and you have won yourself a place in a niche domain! Entice people to surf the easy to use application, and itā€™s all your site will need to jump straight into the big leagues!ļ»æ

Internet

How Our World Will Change if SOPA Comes into Action

The whole world is talking about how Wikipedia and several other important sites went on a blackout for a day, as they were all protesting SOPA and PIPA. However, there are still a lot of people who are unaware of what these terms mean.

Well, for starters, SOPA stands for Stop Online Piracy Act, while PIPA denotes Personal Information Protection Act.

What exactly are these acts?

These acts, if they come into proper existence, will mean that any owner of intellectual property, will have the upper hand on sites of international origin, against whom they hold a copyright claim. The results of such a blacklisting could be so severe that such a site would no longer show up on search engines, would have no advertisements posted on it and might even have the internet service provider to the site, themselves recommend that people not to onto the site anymore!

Now, coming onto what would happen, if SOPA and PIPA were to be put into effect. For starters, the world of social networking would be severely affected, as sharing of music and photos would become difficult. Blogs of all kinds, private as well as those of companies would have to live in the constant fear of copyright violations.

Moreover, if a company, even after giving proper credit, where it is due, utilises the graphics from another website, they could face consequences that would not just be severe, but could also lead to the complete shutdown!

Dark times are coming, and we have no choice but to wait things out, as of now.

Web Development

Android Programming and its features

When people think of Android programming all they think of is about application development for the platform but Android is much more than that. Android used in high end phones include its own framework of application programming that include stability even when an incoming call is coming. Android is actually a software platform in mobile phones that include Middleware, operating system and certain key applications. In order to start Android programming you will need an Android software development kit that comes along an emulator. Some of the popular development toolkits include names like Eclipse that is suitable for Java Development.

The features of Android include:

ā€¢ The application framework developed using Android programming enables reuse and replacement of components.

ā€¢ There is also an integrated web browser present, which is based on open source WebKit engine.

ā€¢ Presence of optimized graphics that is powered by 2D graphics library and also 3D graphics, which is based on OpenGLES 1.0 specification.

ā€¢ Presence of structured data storage due to the presence of SQLite.

ā€¢ Supported audio and video formats include MPEG4, H.264, MP3, AAC, AMR, JPG, PNG, GIF.

ā€¢ Hardware dependency includes features like 3G, WiFi, and Accelerometer, compass, GPS, camera and Bluetooth.

ā€¢ Development of the platform requires device emulator, memory, tools for debugging, Eclipse IDE and performance profiling.

SEO Services India

Searching with Googleā€™s search plus

Search giant Google has modified its search patterns once again and the best part is that the new all ā€˜Search Plusā€™ is already generating positive results due to its personalized features. One of its features named as Search Plus Your World offers you search results from social networking platforms like Google Plus. Searching people or long lost friends are pretty much easy using Search plus Your World given the condition that they are on Google plus. This part will appear as an automated suggestion when the user is searching on Google.com. Similar search method using the latest searching tool can used to track down the profiles of notable personalities and public figures.

People who are satisfied with their plain old search engine of that of Google can switch back by clicking on the icon of the globe on right hand corner of the search. In order to change the personalization search option permanently all you have to do is change the search option from the search preferences list. After realise of the search system, mot much was good between Twitter and the search engine company as Twitter believed that the search results were overlapping the important pages from Twitter and it focussed more on the pages created by the social networking site.

What Google Search Plus does?
ā€¢ Offers search results in the form of profiles in Google plus
ā€¢ This search encourages you more towards the Social networking site of Google Plus
ā€¢ Assists in finding information shared on Google Plus