All posts by brainwork

Web Development

The Top Most Android Applications

Android is one of the most popular mobile softwares prevailing in the market today. This is a software stack, which is used for mobile devices having operating systems, middleware and some key applications. The SDK version of Android includes various sample projects with source codes, development tools, essential libraries and an emulator. It is also an ocean of endless exciting applications out of which most are written using the Java programming language. These applications run on Dalvik, which is a custom virtual machine that has been designed specially for an embedded use. Let us consider the top most android applications that are leading the android market nowadays.

The first one is the Layar. Layar is a practical application that is the most beneficial when you wish to access Wikipedia subjects through your mobile phones on the go.

The second popular Android app is Listen. This app is also referred to as the king of podcast apps. This app will help you find audio content as well as manage your subscriptions in Google reader.

The third popular android app excelling the market is AnyCut. This app will help you to have neat things on your Android home screen. You will also be able to access the deepest guts of your phone settings like switching on and off your 3G settings, enabling location services as well as many other tricks round the corner.

The most popular android app prevailing in the market nowadays includes the ASTRO File Manager. This is one of those apps that help you to navigate files on your SD. One can also easily access the internal memory of their phones with the help of built-in task killer of this android app.

Content Writing

Professional Copywriting Will Reap Rewards

Every entrepreneur that operates his/her business online is very well familiar with the need and significance of copywriting in the process. Copywriting is basically the process of using words and ideas with the thought of promoting a person, business or opinion. A copy may also be referred to as any content which is intended for printing in a newspaper, magazine or book but when it comes to copywriters, their role is generally restricted to promotional situations and is regardless of mediums.

The main purpose of copywriting services is to persuade the viewer, reader or the listener to buy any particular product or service or subscribe for it to some extent. Enterprises generally utilize their copywriters for writing direct mail pieces, jingle lyrics, web page content, taglines and product descriptions. When the purpose of writing is not associated with advertising, the writer is known as content writer and not copywriter.

Since, there is a lot on stake with the advertising process of a company it is the responsibility of a company to make sure that their in-house or hired copywriters provide a professional quality. The advertising content of a company goes up on internet, television, radio, press releases, whitepapers, billboards, brochures, sales letters, commercial scripts and many more such mediums that are viewed by mass audience.

In the present social media advertising trends, tag lines and jingles also intend to be posted on various popular social networking sites like Twitter and Facebook. So, if you are willing to invest properly in copywriting services then make sure they are highly professional as these services are going to benefit you big time.

Web Design

Benefits of a Sitemap in Web Page Design

Sitemap is one of those two things that help in effective working of any search engine while other being the electronic spider searches. Sitemap is basically a webpage, which consists of directories, links and various information files. Its information is acquired in a random order but it maintains an organized database collection, which is as easy to read and understand as an index of a book.

These sitemaps are of three types i.e. indexed, full categorical and restricted categorical. The indexed sitemap appears like a directory or alphabetical listing. The full categorical sitemap displays the categorized links and the restricted categorical sitemap displays links belonging to some particular category.

It is used in a website to provide a direction to the web users. People who indulge in navigating from one web page to another with the help of search engines are able to get correct and accurate information through sitemaps. These sitemaps are responsible for giving the most suitable results by customized optimization, making the search much easier and faster.

There are many more advantages offered by the use of a sitemap. Apart from making navigation from page to page easier and making search refined, a sitemap provides a direct access to any link present on a website. This helps to increase the number of advertisements as people are easily able to reach the information associated with a product or service. This in turn helps to improve the marketing value of a company and its products. Along with making website tracking easy, it also largely increases the traffic for a website.

PHP Development

Comparison of PHP JSON Libraries

JSON or JavaScript Object Notification is a well-known lightweight data interchange format, which is easier for the humans to read and write and for the machines to conjugate and generate. This format is based on the subset of the JavaScript Programming Language, which was introduced in December 1999 in the third edition of standard ECMA-262. The most advantageous quality of JSON is that it is completely language independent.

The recent release of PHP 5.2.0 includes a default extension that helps to convert PHP values from and to JSON format. The homepage of JSON contains four significant PHP libraries that are available for downloading as well as look stable and maintained. These libraries include the lib, the JSON lib, Zend JSON lib and the JSONRPC.

The lib library was originally written by Omar Kilani and now it is a part of PHP. This is the only library that is written in C language and it provides advantages in terms of speed execution.

The JSON library was originally written by M. Migurski and now it is an official part of PEAR. This was the first lib implemented by JSON in PHP and is association with PEAR has led to guaranteed quality and stability in coding.

The third JSON library i.e. ZEND JSON lib is now the official part of the ZEND framework. It is one of the most recent libraries backed by ZEND behind the PHP engine. It is also a part of the framework of components, which are regarded as the trendiest nowadays and seek a bright future.

The fourth JSON PHP library is JSONRPC lib, which is an extension of PHP-XMLRPC lib. It was built to provide JSON-RPC protocol’s support to the existing XMLRPC implementation.

Web Development

Don’t Loose Customers Due To Lack of Mobile Website

Mobile internet is likely to take over the online business completely in the upcoming years. In the present scenario, the progress rate of this field is also quite high. People are moving into mobile phones, smartphones, ipads and other PDAs for using internet rather than desktop computers or even laptops. This has made it mandatory for companies to have a mobile website for their business.

Mobile internet users look for quick and easy search on the go and if a website creates hindrance for them, they are not likely to return on it ever. Thus for businesses, that cannot afford to loose the potential market of mobile internet users, a mobile website is a must. A mobile website is specifically designed as per the pixel and size requirements of a PDA. The view of a normal website is not the same on a mobile phone as it is visible on a desktop computer. The difference between the two appears in terms of image pixels, text size, loading period, navigation, etc.

Search results also largely vary in desktop and mobile internet. Mobile websites generally appear at a higher rank on the search engine in comparison to desktop websites. For this reason, many social networking websites and web portals also provide a separate link on their web pages to access the mobile version of their website. Thus, if you want your business to survive in the era of mobile internet then strive for a mobile website that is compatible across all the main mobile platforms.

Web Development

Significance of Information Graphics in Web Programming

There are several ways of representing an idea or thought through your website. These include graphics, pictures or text. But all this may not essentially convey the message that you actually want to convey. This directly affects the conversion rate of your website, which is the rate where a customer eventually ends up buying a product of yours.

When people are not willing to view the essential factors of a website then they are to be shown so with the help of information graphics. Information graphics, popularly known as info graphics is that category of signs that you see everyday beside a street. The power of such signs is to divert the attention of the viewer in a single glance.

This type of highlighting method has been in use in the real world from a long time, but the present web trends are marking the presence of info graphics even on the internet. The info graphics used on a website mainly focus on diverting the attention of a web user in the first glance to make them notice other important factors of that particular website.

Such info graphics can even be used fur submission on other social networking sites, web portals or websites. This will help those users to reach your website, who even haven’t heard of it before. The designing of info graphic can be based upon the services and products that a company offers. As these signs solve the purpose of conveying pictures as well as information, thus their use will eventually lead to better understanding of a company’s products and services for the web users.

Web Development

Efficient Use of Typography in Web Design Development

There are many aspects to a website that play their small yet crucial role in improving its visibility and popularity. One of such important aspects is its typography. Typography is basically the font style and size that provides the actual and appropriate look to a particular webpage. Selection of typography for a webpage involves choosing the correct typefaces, line length and point size supported by professional tracking, kerning and leading. To make sure that your typography selection provides you with best results, few tips can prove helpful.

Firstly, carefully read the text of your webpage to make sure that there is no extra spacing or gaps left between lines and words. Next step is to maintain hierarchy in the whole process. Hierarchy essentially helps the readers to judge as where to start and end reading along with knowing the best parts of it. This is done by inserting different fonts and bolding words in the content.

It is also advisable to use more and more of simple fonts rather than the fancy ones. This keeps the webpage least complex and easier for the readers to connect. Any link present on a webpage is the most crucial materials to convey. Thus, a good typography always suggests to highlight them.

Knowing the difference between micro and macro typography also proves out to be useful in this process. Micro typography refers to the spacing between letters and words while macro typography refers to the overall appearance of a paragraph. Using different color fonts and size is also a major plus point towards effective typography. Different color and size of fonts helps the reader to differentiate amongst distinguished segments and purposes of the content.

SEO Services India

SEO Company today

The success of a SEO company depends on its strategies employed that must be in accordance with the rules and regulations of the search engine. We all are familiar with the fact that search engine optimization is all about improving a sites visibility in some of the renowned search engines like Google, Yahoo and many more. The search engine optimization operations are all about creating a combination of offsite tactics with on site optimization so that natural looking back links can be created in order to improve the organic ranking.

The basic operations included in the process of search engine optimization are content creation, keyword generation, link building and many more to make sure that the website is website friendly. Pay per click is also one of the several concepts used in SEO, which involves paying the search engine companies to improve the ranking. In PPC you have to pay whenever a customer clicks on your links. Pay for inclusion is a also prominent concept but you need SEO operations for better ranking.

With the advent of latest panda updates by Google the SEO operations have been made stringent with a strict check on the embedment of unnecessary links and the keyword density in the contents. The Meta titles in the page must not exceed more than 64 characters.

Web Design

Web Designing Companies Have Outgrown Themselves

With the advent of globalization in the internet age, the need for web designing company also increased. Complex coding can add much to the layout of a website but as a result the coding becomes much complex for a programmer to understand. Web designing services deals with using the latest modules to design a website so that its functionality is not affected. Some of the ways that web development companies use now days to design a website include Gradients that assist in improving the logo, headlines and the buttons embedded on a website. A gradient also enhances the background of a website thereby making it more attractive. Some of the top webs designing tools used now include fireworks, Dreamweaver, Panic Coda, Firebug and Photoshop.

The spacing between the letters of the content of the website is also very important. The website designing and development services offered include services of search engine optimization also, which is in short known as SEO. Search engine optimization services are oriented towards visibility and ranking of a website. It is because of the search algorithms that Google employs, the search engine displays only the important information of a website. It is the responsibility of an SEO expert to generate keywords that keep in alliance with the search algorithms used by Google. SEO shortcuts are always a big no because Google has become much smarter with time and it is after the release of ‘Panda updates’ many websites have been slaughtered.

SEO

The Flow Visualization Tool of Google

Google is planning to launch yet another important tool for the SEO professionals in the form of ‘flow visualization’. This is a tool that helps in analyzing the insights of a website in a graphical form. This analyzing lets you know that how many visitors went across the pages of your website. The functioning of this tool is based on a set pattern where it first sorts the visitors and then works on finding out the browser they used for visiting it. It also easily search information related to a user like the country they live in, pages they visited and at which point they left the site.

All these information is provided by flow visualization in proper details due to which it proves out to be highly valuable for marketers and analysts. When marketers know the behavior of users in minor details it becomes easier for them to make the required changes in their current strategies. For its features, experts also refer it as to highly cater ‘visitors flow’ and ‘goal flow’.

The main advantage provided by this tool is that it presents all this information in a graphical form which makes it much easier to understand and analyze. Until now, experts have faced problems in knowing the current deviation points as well as in judging the exact visitor’s path. But now all this will be easier and much detailed with ‘flow visualization’. The experts of Google are also welcoming any feedbacks and input from SEO experts to make this tool as much customized and powerful as possible.