All posts by brainwork

With the tradeshow season and Q4 coming up, terms like natural links, quality links, and good links are going to be thrown around. Whether you are going into a client pitch or attending a search marketing conference, it is important to know all the different types of links. Through this article, we will help you to know about each type of link, provide you with relevant definitions, and help you determine which types of links may help you to boost your rankings.

Natural Link

A natural link is one that occurs organically and not easily seen as being placed by your company. The natural links do not:

Have tracking parameters
Redirect through JavaScripts or Monetization tools
Exist within sponsored or paid content

A natural link usually exists as a reference to a piece of content, website or a source.

Unnatural Link

The unnatural links are usually paid ones that can be placed and tracked by PR firms, media buyers or are monetized through affiliate programs. If these links are followed, then they can potentially lead to Google taking a manual action on your site or you could get hit by Penguin.

Unnatural Links are the ones:

With a tracking parameters like UTM source and medium.
Within sponsored content on a site (As search engines do not know who paid for the content to be placed)
From sites using monetization scripts since some scripts say you get paid for linking to retailers

You can find these in the site’s code, outbound redirects, and other suitable techniques.

Semi-natural link

It is a natural link but uses tracking parameters. If you click through from an influencer who has been paid to share a link, this link will lead to the landing page that may have the tracking parameters in place. Bloggers, aggregators, and others who follow that link may copy and paste it directly into their site giving natural links that also have these parameters. Make sure that as a person reaches your site through a tracked link, you set a redirect to pass the parameters but also resolve to the natural page structure.

Quality Backlinks

Quality backlinks are links that come from high quality sites. Quality links come from quality sites, which has the following criteria:

The site is niche or at least has a regularly updated section of the particular topic
Media kits and publicly viewable advertising sections
There are no outbound links to adult, illegal, payday or scam sites
You won’t be able to see that they allow sponsored content
The acquired links will be by staff writers and not contributors
Finding them in Google news feed is a good sign that they are trustworthy or high quality in Google’s eyes.

Good Link

A good link is very different from a quality link. It is a type of link that has a positive impact with a less risk. The factors of a good link vs. a bad link can change based on the type of SEO that one is doing.

A good link does not link to sites that have a banned content. Contraband or several other things that are forbidden.

At times, there would be a blogger who has a great niche content but has no age or authority and may quit blogging in a year. This may seem like a good link, but this may fall under a category of ‘maybe’ or ‘Ok’ types.

Another type is where there is an established blog without a huge following. They might not be doing well in Google though with organic even when they have a great content. This would be considered as an ‘Ok’ link. Another one could be a blog that is content relevant but does not have a ton of SEO traffic but has a lot of engaged readers. This is a good link as they have a quality audience and if they continue on the same path then it could lead to a great source of sales.

The idea behind good backlinks is to determine and watch how they impact you at present and what they may do in the coming future. Each site is unique and each link should be considered separately.

When someone talks about natural links, it’s all about quality. Focusing on quality over quantity is what can help to protect your site in case of Google updates. More significantly, focusing on quality can help regularly bring in significant readers through referring sites who may also become customers, engaged readers, and a new source of backlinks and social media traffic.

News

Will the New $156 Million ‘Project Insight’ Launched by the Government Affect your Taxes?

July 28, 2017 brainwork Leave a comment

Starting from next month, prime minister Narendra Modi’s government will begin gathering virtual information not just from traditional sources like banks but also from various social media sites such as facebook, Instagram etc. to compare individual’s spending patterns with their income declarations. This will help officials to spot those who pay too little tax without raiding offices and homes as they are doing nowadays.

Built over seven years at a cost of approximately Rs 1,000 crore, Project Insight will complement the world’s largest biometric identity database and India’s most ambitious tax overhaul as policy makers try to get more people to pay up. While the Indian economy is among the fastest growing in the world, revenues are not keeping pace, bloating PM Modi’s budget deficit and generating anxiety over tax sleuths.

Data analytics is way ahead for tax administrations across the world. This will put an end to aggravation by tax officials, as there will be no interface from the public. Countries like Belgium, Canada, and Australia are already using data to unearth tax evasion that may have otherwise gone undetected without technology. The efforts made by India somewhat resembles that of the UK which was estimated to have cost somewhere around 100 million pounds. Since its setting up in 2010, it has prevented the loss of 4.1 billion pounds in revenue.

Last year, the government contracted Larsen & Toubro, an arm of India’s largest engineering conglomerate to help build up the network and boost voluntary agreement. Project Insight is a long-term project for L & T Infotech without any specific timeline. The company has agreed to build own operate transfer model which means that while it will be running the project and earning revenues during the contract period, it will ultimately transfer all the network to the government once the contract runs out. Compliance will rise 30 to 40 percent during the first phase of the project. During this time, all the existing data including credit cards, property and stock investments, cash purchases and deposits will be migrated to the new system and a central team will push people to file tax declarations. The second phase will be rolled out by December during which the data analytics will mine, clean, and process the information. In the last phase which will go live around May 2018, advanced systems will be used to predict future defaults and flag risks.

It is seen that government uses its tools for tax forecasting. This data will show how much business has slumped in a certain town, which would help authorities better assess aid requirements and forecast local revenues. The scope of the project has also led to concerns in a country where the government has repeatedly told the Supreme Court it does not consider privacy to be an absolute right. Safeguards are a must, as stated by Rahul Garg, head of direct tax at PwC India. Now, it should be seen how effectively the data that has become invaluable is used for governance.

SEO

4 Tools that will create your SEO Lifestyle Much Easier

July 26, 2017 brainwork Leave a comment

Working with a variety of clients and projects on a daily basis, a lot of projects spend an enormous amount of time in estimating, developing strategies, analyzing and reporting. At the same time, the business has to grow, generate more leads, and develop customer loyalty and make out more money. So, the big question is how can you make all these things happen while keeping your clients and team happy?

There are many ways for agencies and SEO professionals to increase their revenue and customer loyalty regardless of whether it is generated through new technologies and enhanced internal processes.

Working close by to several agencies, five of the most common points they are struggling with are:

Finding solutions on how to personalize and enhance relationship with clients
Finding new ways to generate leads
Creating more accurate forecasting
Accelerating strategy execution
Building better value proposition

Automation, new widgets, and tools are often the cure for almost all problems.

Here is a list of tools and options that can help with reaching these objectives to the best satisfaction of all the parties involved.

1. Generate more quality leads through Lead generator Widget

A lead generator is a great tool that helps in attracting qualified leads using the instant SEO audit as an attraction. It is a widget that is installed on your website and provides your potential clients with a detailed report on how well their web page is optimized for a certain search inquiry. In return of this, you would be getting their contact information along with their report ending with a hot lead and a list of problems at hand in order to start the conversation going.

Brainwork Technologies offers this option within their top plans. It looks very sleek and can be customized to reflect your unique brand styling. Another important feature is to choose out a pop out from. For this, following these steps is a must:

Select the widget type and install: Choose the form, the color, the budget, the text and where you want to place it on your site.
Add a small piece of the HTML code to your website pages.
Get alerts on new leads and convert them into your potential clients.

2. Build Trust and personalize a client Agency relationship

The White paper is a popular option in different SEO platforms as it is aimed at presenting your SEO services as per your own technology. It is not necessary that all the SEO platforms would be offering white label as a part of their subscription. The value of the white label in building trust and credibility with your clients is beyond doubt. With minimum development work, you can use your domain and sub domain to provide personalized SEO services to your clients.

By using the white label option, you can customize the system to reflect your own interface and login page, change the header and footer of your domain. The reports that you would be sending to your clients will look as if they have been generated via your own SEO technology. Through this, it is easy to add and manage users with custom access to other SEO features like backlink monitoring, website audit, etc.

3. Use Marketing plan to speed up Estimation and Enhance Accuracy

Automating the estimation and preliminary strategy within the initial stages of your sales cycle effectively cuts the time it takes to execute while ensuring accuracy. It is a simple mini project management tool at your fingertips with an SEO twist.

4. Budgeting is a science – Treat Accordingly

Forecasting and the estimation of your SEO potential is a crucial puzzle piece for generating greater revenue while side by side making your clients happy. You can use Excel files and guess how much return on investment you might achieve from your SEO efforts. Alternatively, you can also use tools from Brainwork in order to forecast and justify your budgeting. Through this, you can easily predict how many clicks your client can get based on their search rankings. In addition, you can also access the expected traffic volume, traffic costs and more. You can then generate reports and export them in different formats to present them to your clients.

In today’s business environment, making more money is not just about increasing your rates or budget, but rather it’s all about value proposition, business processes, and technologies. This affects the overall business efficiency of your organization.

There are various platforms such as Search engine ranking that offer almost everything that you need to successfully operate your agency, might help eliminate unnecessary clutter and complexity further helping you to grow a prosperous business and long-term client relation in the field of digital marketing.

Content Writing, SEO

How to Balance free and premium content with SEO

July 10, 2017 brainwork Leave a comment

For several years, websites that keep their main content behind paywalls have mixed results with organic search. There are several SEOs and business owners who forget that Google is not only about keywords and technical structure, rather it’s about providing a satisfying search experience for the user. Google has no interest in sending users to a website where the content mentioned is behind a pay gateway. This would certainly be a poor user experience, especially if similar content is provided on several other websites. Now this is not true for all instances, but there are often brands who built up a strong presence.

The Paid Content Problem

Google says that strict paywalls pose problems, as they want to provide the user with a positive search experience. The reason behind all this is that it offers free content as well as premium, allowing users from organic search and social media to sample a substantial amount of their high-quality content for free.

Post Excerpts for Free Users

There are many people who tend to forget that Google’s main objective is user experience. A lot of top content websites provide excerpts and snippets to free users. This is quite normal if your competitors are using similar. However, if they are offering more than this, then you need to do so as well. When Google assess a page’s content, it looks for both main content and supplemental content. According to survey it is seen that websites focusing on monetization, rather than user value saw an impact on rankings.

First Click Free

The concept of First click free was introduced by Google so that users who are coming from organic search could see an article, usually behind a paywall for free and then subsequent clicks onsite to other articles and pieces of content trigger the paywall. Google originally limited a user to five free clicks peer day, but this has since become three due to publisher pushback.

SEO

Top 5 Ways to Defend Against Negative SEO

June 20, 2017 brainwork Leave a comment

It is possible to harm, if not destroy, a site through the use of malignant backlinks and forceful backlink spamming. The negative SEO is a rightful danger that can result in lost organic search visibility and revenue. Therefore, it is possible to shield against negative SEO.

What is Negative SEO?

Negative SEO is the practice of executing wrong SEO techniques on another site. Usually, a disgruntled competitor and his or her follower with the goal of reducing the site’s rankings unleash an SEO attack. Most of the SEOs are happy with the rules. Websites publish their content, promote their selves on social media, and roll up with the punches every time Google updates their algorithm. However, there are times, when you get on the wrong side of someone who does not share your conscience. They might bog down your site with hundreds of spam links, full of fake reviews or simply hack your website entirely. However, if you are careful and alert, you can usually catch malicious SEO attacks before they do irrevocable harm.

Whether you are a victim or might get attacked, here are five things that you can follow to protect your website against negative SEO.

Negative SEO is real. It is possible to damage, if not destroy, a site through the use of malicious backlinks and aggressive backlink spamming. Negative SEO is a legitimate danger that can result in lost organic search visibility and revenue. But it is possible to defend against negative SEO.

Whether or simply want to protect against a potential attack, here are five things you can do to protect your website against negative SEO.

1. Perform Regular Link Audits

Regular link audits are good practice for any business, but they can save your bacon if you’re ever the victim of a negative SEO attack. Monitoring your link profile growth is hands down the best way to spot suspicious activity before it spirals out of control. Nevertheless, if you suddenly notice a drop and have not been working on link building then some actions should be raised.

A very recent case of negative SEO happened with Robert Neu, founder of WP Bacon, a WordPress podcast site. It was in 2014 he was the victim of link spam, which gave him thousands of links with the anchor text “Porn Movie.” This negative result cost him hundreds of visits, and he dropped 50 spots in ranking for one of his main keywords. However, due to his strong efforts, Neu was able to recover rankings and traffic that he lost as a result of the attack in relatively short order. Despite a continued stream of spam, he was able to submit a rejected file listing the attacking domains. Links can also suffer if you have been hacked. At times, the hacker can alter your content to include spam links or modify your links to redirect to theirs. These attacks are dangerous and can be difficult to spot, and the only way to safeguard your website is to perform regular audits. It is crucial that you monitor your link profile growth carefully so that you can catch an attack before it costs you too much. Use the link auditing software or perform a manual audit to check on your backlink health.

2. Keep an Eye on your Site Speed

Speed is a key ranking factor. If your website is becoming lethargic and you have no idea why you should use the crawling software to look for anything suspicious. If you cannot find anything and there is still a problem, you might be the victim of forceful crawling. This causes a heavy server load, which means your site will slow down and might even crash. If you are a victim, you should contact your hosting company or webmaster to try and determine where the load is coming from.

3. Watch your Keywords

In late 2014, Bartosz Goralewicz experienced something strange, a client’s site was getting thousands of hits that would land on the page and then immediately bounce. This began to have an effect on their rankings, the user experience is also an important signal, and this looked like bad UX. The main issue that happened was that someone had programmed a bot to target certain keywords, land on competitor’s sites, and then bounce, which created a false SERP bounce rate. This dangerous attack is difficult to be spotted if proper monitoring is not done for the keywords CTR. Just log into Google Search and look at your CTR across all keywords. If you notice a downfall without any reason, contact Google.

4. Search for Scrapped Content

Content marketing has been very famous for the past few years, but everyone is not equally creative when it comes to content creation. Consequently, scraping has become all too frequent. Scraping is the method of lifting content from your website and copying it to other websites. Usually, the attacker will claim this to be his own in an attempt to beef up their thin content, but at times they will combine it with a link farm attack to spam your site.

5. Upgrade your security

Negative SEO may not be common, but cyber attacks definitely are. Make sure your software is up to date and all security methods are applied to your software. In addition, make sure that your CMS software is well equipped with a powerful encryption system to protect users. Also, migrate your site to HTTPS, especially if you are having an e-commerce site. Not only does HTTPS encryption offer you better security, but it is also a ranking signal and it might improve your overall SEO ranking.

On a concluding note, we can state that Cyber attacks are not technically negative SEO, but they will have an impact on your SEO. Google is good at catching problematic linking behavior and curtailing it before it has an impact on your SERPs. If you think that you have been the victim of negative SEO, do what you can to isolate the problem. Your best bet is to monitor your site performance carefully and to catch up with problems before they escalate.

Digital Marketing

You need to be Patient to Create a Perfect SEO Strategy

June 6, 2017 brainwork Leave a comment

If you are an entrepreneur or a business owner then patience may not be seen as your strongest point. In order to grow your business and keep things going at a fast pace, it is crucial to keeping moving quickly at all times. Yet, if you want to your business to be visible on the first page of Google organically and improve your SEO ranking, patience is one of the most important things that differentiate you from your competitors. It is rightly said; good things come to those who have the power to wait. This is often true as you eagerly wait for that perfect moment to come. Every business owner knows it well that almost anything that they start from the scratch will certainly take the time to be noticed and trusted. Thus, patient perseverance will be important to the success of their online business.

It can take Years to Grow

According to studies, it is believed that on the first page of Google, the first five results account for 67.6 percent of the clicks. It is a great achievement to rank on page one of any search engine. Ranking on the bottom page one versus the top is the equivalent of winning an event versus just being a backup. Years back there were very few terms ranking on the first page, which meant that there were very few leads coming in through Google.

According to the Moz’s study, the search results from ranking in the six to ten positions on Google account for nearly 3.73 percent of clicks. Thus, it was in 2013 when the rankings started increasing and the businesses started showing their presence in search results. Therefore, it was during this time when our business started to move up in the search results. We also moved our way towards the middle of the search engines for more competitive search queries. In simple terms, it took over some years for our agency to truly reap the benefits of a solid SEO Strategy. Running a successful PPC campaign is also a great strategy if you need leads coming in as early. If you can rank towards the top of Google organically then there is not another marketing effort that can yield a better Return on Investment. Once you begin ranking in the top positions on Google, your business will show a new phase.

For instance, when a new business comes up in the market, a lot of efforts are to be put in such as one needs to go door to door to inform them about the products, distribute free samples, participate in events and so on. This will speed up word of the mouth marketing. Just the way it takes a time to build up a customer base, similarly, it takes a time to earn credibility in the eyes of Google. If you can be patient, you will reap the benefits.

SEO Strategy to follow to make your business successful

Come up with a well-defined plan

Make sure you know what kind of customer you want to employ into your business. A clear strategy is required on your most profitable keywords. You also need to determine whether you need a strong focus on the local market or if you want to target keywords nationally. Once this is clear, you can deploy a strategy to structure your site in a way that will be appealing to Google.

Measure your success

Compare one site to another or track the strength of your website over time. This will help you track and make a comparison of where you have ranked months ago and where you are now.

Generate great content and acquire backlinks

If you are familiar with the Google Algorithm, you are aware that it is predicated based off of backlinks. This is a hyperlink to an external website that links back to your website. Through the content published on your site, you can establish credibility, generate great referral traffic and of course acquire links through the articles posted. This will not only help increase your brand exposure but it will greatly help your SEO as well.

Optimize your on-site content

Every company should make use of this feature. Throw in any keyword and the page that you want to optimize it for and it will give you recommendations on how to change the title tag, image attributes and other key factors that go into it. Make sure that the pages of your website provide great value and are optimized for the keywords you want to rank for. In addition, it is vital to have a mobile-friendly website as well. Also, understand and recognize the things that you could use for some improvement.

Focus on Local

If you are focused on a local market, it is important to get connected with the local businesses and organizations.

Keywords and link building are examples of the wealth of SEO tactics at your disposal. Thus acquiring SEO Services and waiting for the appropriate results to take place implement suitable strategies within the stipulated time. If you are patient, you will see the results as your search engine rankings climb and the traffic of your website increases.

Digital Marketing, SEO, Web Design

Follow these simple tips to Make Your Mobile Design SEO Friendly

May 25, 2017 brainwork Leave a comment

If you are already with a perfect idea and design for your website and are all set for its development, then there is no need to rush. All you need to do first is to think about an SEO first with an emphasis on an optimized mobile design. As per statistics, it is seen that average Smartphone conversion rates are up 64% compared to average desktop conversion rates. Thus, in order to beat this competition one must optimize your mobile design for SEO. This will lead to more visibility and longer engagement, which are the two vital elements for successful conversions and higher return on investment.

In order to move on in the right path, all you need to do is to check out these five tips that will make sure that your mobile design is SEO friendly. This is essential not only for success but also for sustainable success and is some of the essential points for almost every digital marketing agency helping companies optimize mobile designs for SEO.

1. Fast Page Speed

No one wants a slow loading time, especially on a mobile device. Many of these pages that are overwhelmed by slow mobile speeds feature valuable content, but users move on quickly after stumbling on slow pages. The quicker your website will be, the more engagement you will receive on your website. Analyze everything on your website and compress the size when required. Compress larger images when possible as every byte counts on a mobile site when it comes to speed.

2. Beware of Pop Ups

As per Google pages that show pop up messages in between providing a poor user experience. This is the reason why Google now penalizes businesses. Due to the small size of the mobile screens, search engines see these penalties as imperative to provide better UX for users. If a pop-up covers main content or is a standalone one that needs to be dismissed before content is displayed, this will have a drastic effect not on the UX but also on the SEO.

3. Design Carefully

Your mobile first design should have a touch screen navigation that can be easily scrolled with fingers that are either too big or too small. Make sure your mobile design caters to all for a smoother UX. Thus, the smoother the UX, the more engagement which leads to a better SEO.

4.Titles and Meta Descriptions

The meta descriptions should be shorter for a truly enhanced mobile experience. Google has kept the mobile meta descriptions length up to 130 characters or less. Yoast SEO has the perfect solution for all businesses. Yoast has settings for both desktop as well as mobile when creating titles, URLs, and meta descriptions so that each one can be optimized.

5. Simple Design with clear CTAs

Due to a small screen, simpler designs are the perfect choice for mobile. Do not add on too much onto a page that it goes against the positive SEO practices. Make on-page content short and up to the point, and do not forget to add clear CTAs such as easy to find and a clickable contact info that includes phone numbers and addresses. This allows visitors to easily engage, which can help smoothen the flow of conversions. In addition, make sure to shorten the menu items for mobile design as this is going to help you in SEO by allowing for easier navigation. If there will be too many menu and sub- menu then things will get complicated and users might lose interest. Also, make sure all the contact forms are designed after considering the mobile design.

On a concluding note, it can be stated that as mobile continues its natural trend towards more users over a desktop, having a mobile-first design with SEO at the forefront is imperative to success.

Digital Marketing, SEO, SEO Services India

The High Rising Demand for SEO Agencies

May 17, 2017 brainwork Leave a comment

SEO Practices play a crucial role for your website in order to gain prominence on the digital ground and propel higher on the Google search pages. Further, it is worth noting that there exist certain factors, which bear positively on your website ranking. SEO Practices come handy to ensure that all these vital factors are considered while necessary changes are incorporated in the light of these factors. Consequently, backlinks and inbound links are fixed on the internet to draw traffic to your website. Search engine optimization is the method of improving the quantity and quality of traffic to a website by making its contents search engine friendly. The SEO Agencies organize and amend a website to make it as well-matched as possible with various search engines.

In case you have incorporated a business website in your field of operation, then it is crucial that relevant content is published on it. Further, this published content should convey the knowledge, exact message, and information to end-users. This will strike the right way with the purpose of your website as well as the purpose of the content. Moreover, it is the responsibility of the SEO Agencies to ensure that visibility to your website widens.

Here are some of the concerns, which prompt the need to sign with SEO Agencies:

SEO propels organic traffic to your website
SEO brings in enhanced tend more towards organic results, unlike paid ads
SEO helps in boosting website ranking
It is a cost-effective option, unlike expensive paid ads in search engines
SEO has a vital role to play in increasing conversion rate

Internet marketing is at the heart of SEO. Therefore, thorough research should be carried out in order to ensure that you crack a deal with a good SEO Agency such as Brainwork Technologies Pvt Ltd. Moreover, you can dig into a wide array of benefits, availed by SEO only if you opt for an experienced and competent provider, which will formulate a right SEO technique in the light of your needs. Considering to the fact that there exists a number of SEO Agencies, make it a point that you sign on with a trusted and reliable one, with over a decade-long presence in the industry. Furthermore, going through the reviews and comments regarding the services of an agency will fill you in a lot about the company.

Therefore, the main goal of SEO Agencies who develop marketing strategies to push your product and services online is to make sure the content published by you is interesting.

Content Writing

Tips You Must Follow Before Accepting Guest Post

May 1, 2017 brainwork Leave a comment

Guest Posting can be an extremely valuable marketing approach. For most, guest posting is all about publishing your content on various other websites. However, there is a big opportunity when you allow others to guest post on your website.

Accepting guest posts is a great way to grow your blog without having to put in a lot of efforts. Guest posters will share their content when it is published and will subsequently promote your blog. This is a free marketing strategy, which can lead to more social media shares and hopefully links to your site. Usually, websites accept guest posts to add spice and attitude to the blog.
But accepting guest posts is not an easy task and requires a lot of efforts. Therefore, here are a few things one must follow before accepting guest posts:

1. Make sure to Figure out your Goals

Publishing guest posts on your blog are sure to bring in new visitors to your website. But the important question that you need to keep in mind is that what are the extra goals for these extra visitors?

1. Do you want these visitors to subscribe to your email?
2. What is your ultimate goal? Whether to increase your conversions or your click through rate?
3. Do you want more social media followers?

Whatever your goal might be, it is important that you put in some thought into it before you allow people to start guest posting on your website. It will then prepare your website to best utilize the extra traffic that you need to meet your specific goals. The biggest mistake companies make is to run towards this approach hoping to reap out all the benefits and often times their website is unprepared and they end up actually missing out on opportunities. If you want people to sign-up for your email list, then make sure to include a contact form and at times even a sign up form on the first page of your website so that no one misses it. If you want to increase your conversion rate, then consider running a sale or promotion around the same time when you publish your first guest post. Make sure to set a few goals, prepare your site and then let your guests do the marketing for you.

2. Create Guest Posting Guidelines

Once your blog is open to guest posts you are sure to get a lot of inquiries about your expectations for the posts. You can easily save some time and address these questions by posting a guidelines page. This will also let visitors know that you are open to guest posts and will encourage them to contact you. Also make sure to include information about how long you want the posts to be made, some of the possible topics that you are interested in, your preferred style of writing and any incentives you might be willing to offer. You can also optimize your websites guidelines page by including keywords like “guest post guidelines” or “write for us.”

3. Highlight your Stats

It is quite obvious that no one is going to write for you for free, so make sure you explain in detail why it is worth for them to choose you above the various others. Statistics should be readily available mentioning how many monthly visits your site attracts, the audience demographics or how many people are signed up for your website, email list, etc. The bloggers might also be interested to know how many twitter followers you have or what your following looks like on LinkedIn and Facebook. While they have access to some of this information without your help, it will look good if you can immediately answer their questions with some stats. If all your stats are not in great numbers, then try to focus on the ones that are good in numbers and can flaunt easily.

4. Plan well in advance for promoting Guest Posts

Another important thing that guest posters might be wondering about is how you plan to promote their post after they are done writing it. It is as important for your success to have a plan in mind as it is for theirs. If social media is a big part of your marketing plan, then emphasize on it. Share how often you usually tweet new posts, or how many shares you get when you post content on Facebook or LinkedIn. If you usually share your posts through a newsletter or email list then explain that to your guests. You should promote guest posts exactly the same way you promote your own content. Remember, the more you promote the post, the more others will be motivated to do the same, and this will result in increased traffic for your website. In addition to this to have more attraction, have an idea of where you will put in your author’s bio. Guest posters should submit a good-looking photo and detailed author bio and they want this information displayed significantly somewhere on your website.

5. Make sure the content on your Home Page is the best one that you have to Offer

This has more to do with you than with your guests. Think carefully about what message you want to send to all the new visitors. What is the first thing that visitors are going to see when they arrive on your page? Is it representative of your brand and your company? If not, then it is time for a revision. If a visitor reads one post and ends up on your site, they might be motivated to read more. Make sure the articles they see first are some of your best work, and it does not hurt to feature a few with engaging headlines.

There are many benefits to allowing guest posts on your website and a few of them are:

It is a free content for your blog.
You have the chance to highlight a different opinion on a topic.
You will receive increased social media exposure.

Just make sure that you are prepared to accept guest posts. Keep in mind that there are plenty of other great blogs looking forward to attract guest writers. Following these five tips will help make sure your blog looks professional and stands out as one of the best in the industry.

Digital Marketing

Lay Emphasis on Facebook Advertising vs. Google AdWords?

March 16, 2017 brainwork Leave a comment

Since online advertising now a proven necessity for all sorts of businesses that aspire to obtain a larger customer base, you must be wondering now which medium you should opt for. The obvious options are Facebook Advertising or Google AdWords, which certainly happen to be the most popular amongst online marketers. A lot of online marketers have exploited both the means, while there are others who concentrated their efforts on just one. This is because they have been able to find out which of the two has provided them with more leads, something that you being an online marketer too would want to know. Both Facebook Advertising and Google AdWords are in a serious competition that could only be decided by the marketers themselves. It is imperative that you become familiar with the advantages and limitations of the two so that you can save your time, efforts, and money while taking services of any of these.
When it comes to targeting a particular sector of the clients, it is Facebook Advertising that may have an edge. However, it limits you to only those people who are actively using Facebook. Since nearly everyone is using social media these days, this can’t be considered as a limitation. With Facebook, you can actually access people who may be fascinated with your product or service. On the other hand, Google AdWords allow you to be accessed by people who are in quest of the items that you are selling. This clearly means that you can be into a more aggressive campaign if you make use of Facebook.
If you want to have bigger ads that are likely to capture people’s attention straight away, then Google AdWords is surely a better choice. In Facebook, you may be able to create very striking ads but the issue here is that you may not be able to post the big ones because of the site’s limitations in this regard. Google AdWords has developed a better and more powerful system because it has been in the business much longer. Newbies and small scale businesses, however, may find Facebook as easier means for advertising.
Being an experienced online marketer, you must know that both Facebook Advertising and Google AdWords have their distinct benefits. However, if you are intending to reach out to more people, it is advisable that you employ both.