All posts by brainwork

As per the latest updates to find a sampling of links to any site, you can perform a Google search using the link: Operator. Google’s link operator in the first place was never an efficient way to examine backlinks. Google’s famous personality Matt Cutts stated that admitting the link operator was only designed to return a small sampling of backlinks to prevent SEOs from reverse engineering another site’s rankings. Link Management is often considered to be an important aspect of one’s SEO services and in the earlier times, SEOs used a special search operator from Google to find these links.

Google officially requests all webmasters and SEOs to stop using the link command, that is at present dead and not working properly. Sources from Google have recently announced that the Link command is not functioning any longer. Google says that the link is completely dead for now and if one is interested to see the link to their sites, then there are plenty of third-party tools that can be used to get the appropriate results and Google has always suggested using the links to your site report in Search Console underneath which helps you in providing an accurate report.

With time, the link operator has become less and less useful for SEOs and webmasters. The webmasters are suggested to use the Google Search Console link report for a better link discovery because the link operator only shows a sample of a site’s links. In the past, there was only a little space for a very small percentage of backlinks because web search was the main part and there were not many servers for link colon queries and so, therefore, Google had to double or increase the amount of backlinks that we show over time for link colon, but all this is just a sub-sample.

SEO

Does your Website need an AMP to Affect SEO

January 2, 2017 brainwork Leave a comment

A faster and more responsive mobile web is a feature that any user could get on board with. In response to this, Google has developed an open source solution entitled AMP i.e. the Accelerated Mobile Pages.

The AMP framework is out and has been speculated to have two benefits for SEO. It is a free, open-source framework that allows you to create mobile pages that deliver content quickly. It consists of HTML, JS, and Cache libraries, specific extensions and AMP focused properties, accelerate load speed for mobile pages, even if they feature rich content like infographics, PDFs, audio or video files. The aim for AMP is for publishers to be able to load their sites faster on mobile since mobile responsive could be clunky and slow because desktop resources are heavy. Also, there is no deny the fact that most of the elements of a desktop website are unnecessary for a mobile site. Until the past, AMP was just for user experience, but now Google has backed it up and is motivating websites to follow it. Once Google has cached the AMP version of your site, the content lives on Google’s servers as well as your own.

Here is how a mobile page with and without AMP looks like:

The page without AMP looks visually appealing and all the credit for this goes to the responsive design of the page. However, on the other hand, there are quite a few elements that the AMP enabled page lack in it. Its navigation bar is more detailed. Meanwhile, the AMP versions social buttons can be accessed all at once and are easier to tap, which simplifies sharing.

How is AMP helpful?

AMP is useful as it helps websites to load faster that improves usability and persuades users to stay longer on a particular site. Thus, the fact can be simply stated: Faster load time leads to a better engagement, further reducing the bounce rate and improves mobile ranking.

However, AMP does not improve engagement on its own. It does not let our content to become more useful or entertaining. Even if your load times are perfect but the content is not interesting, still your SERPs won’t increase due to the high bounce rate. Therefore, in order to make AMP work outstandingly for your site, you need to have the best of both, that is fast load time plus excellent content.

AMP has the possibility to make your visitors happy, which means a lot to Google and once your image is good on Google it surely gets a higher ranking for you, brings in more traffic and helps in increasing revenue.

Who will benefit the most from AMP?

The sites that will benefit the most from AMP are publishing sites, that are the sites that produce content. This cannot be applied to your client by simply making their entire site into AMP. Doing this might affect conversions negatively. Rather, one can transition your client’s blog section or news and updates section into AMP.

Does it make any Sense to Implement AMP?

Here are the pros and cons of implementing AMP:

Pros of AMP

It speeds up website load time

AMPs are lean, slick, and fast. Users want pages that do not make them wait. So AMPs basically guarantee that your site brings in more visitors.

It increases mobile ranking

AMP is not a ranking factor, but it has a positive influence on mobile ranking due to its faster load time. If Google starts prioritizing AMPs, it will have even more of an effect on SERPs.

It improves server performance

If your site generates a lot of traffic from mobile, AMP will reduce the load on your servers and improve their performance.

Cons of AMP

Ad Revenue is reduced

Even though the AMP supports ads, but the potential to bring in revenue is severely limited. And it is not worth to implement ads on AMP pages.

Analytics are a bit stripped

AMP supports Google Analytics but requires a different tag, which needs to be implemented on all AMP pages. It will take a lot of time to place this tag and would be able to collect and analyze data.

Amazing speed is achieved, and all the credit goes to the Cache

Google does not provide any specific technology to make your pages super fast. It simply saves cached versions of AMP tagged pages and when a visitor accesses these, it simply serves them up from the cache.

On a concluding note, you should consider implementing AMP on some of your site’s critical pages such as blog posts, contact us, etc. This will help you to move from desktop to mobile and support your SERPs.

SEO

Keep your Sales Page Ranking High this Festive Season

December 20, 2016 brainwork Leave a comment

All of us must be familiar with the fact that what an SEO strategy is and how it should be prepared and worked upon in order to get the best results. However, with this, it is also very important to understand that sales are quite high especially during the holiday season. Thus, holidays and sales can be talked about together in one go.

With Christmas, New Year, and Black Friday just around the corner, it is surely the perfect time to think about the post sales. All one needs to know is what is every business organization going to do with the landing pages that they have created over the past year? Is it all just simply going to be removed or can it be used in any sense?

The simple answer to all this is NO. Nothing is going to be a waste for the company who has put in all the efforts. No sales SEO Strategy is ever a waste. For instance, let us take an example of a very famous company Black Friday. This year, it saw a 20% average increase in organic traffic and a 40% increase in the organic revenue and surely, this growth is something that no company would ever like to lose. So instead of discontinuing all the efforts, it is better to put the SEO holiday plan to a stop until next year and start it again once the holiday time is back.

SEO Strategy for Sales

Sales SEO strategy is an e-commerce SEO approach for website pages that are purely date or season related like Christmas, New Year, and Black Friday. The main purpose of this strategy is to build and maintain SEO efforts and ranking year after year without creating redirection and starting off from zero each year.

Nevertheless, before starting with any SEO plan the important question that comes to mind is ‘What are the things that are needed to start off with this SEO Strategy?’ Every organization can start with a non-year specific landing page. This page can be a content page or a category page. This one page should be your main page that can be used for all your related sales pages. Any current pages that are date specific can be redirected to this main landing page.

Outline of a Sales SEO Strategy

With the help of these e-commerce SEO strategies, every business will be working on your main page and subpages in a year. Through this strategy, the businesses can address the sale itself, its preparation and talk about the idle time between closure and announcement. Through this, you can also plan, prepare, and promote the discount and sales, where one can monitor and track the Return on Investment.

For example, when a business runs an annual new year’s sale on the first week of the year, then the organization starts preparing for this sale by October or November and start promoting it in December and have the sales put on until the first week of January. But if the sales strategy is for Black Friday, then it would be on a much larger scale as this is one of the biggest sales of the year.

Proper Announcements and Promotions

Whether it is a large sale or a smaller one, it needs to be promoted well and announced to your audience and customers before the sale’s date. The larger the sale it, the earlier the announcements should be made. Retailers usually prepare by announcing their sales with social postings and advertisements.

Sales Day

This is the final day for which months of preparation and marketing has been done. All one needs to do is to sit and keep an eye on your website and make sure that nothing gets disturbed so that customers can go through the full sales process in a simple and convenient manner. Every company can post a few things on the social media sites and send out an email or two informing customers about their sales offers. All the companies run these campaigns with the intention to drive traffic and sales to their site.

Closing of Sales

Once the sales end, the important thing that is to be done is to review the status of the sales and look into the year over year performance of the business. Along with this, it would also be beneficial to review your own performance compared to the industry benchmark and with the overall public stats.

The 2016 Black Friday’s stats saw that around 55% of the traffic was from mobile devices, counting for 40% of the sales. It was seen that the online sales reached about $3.34 billion with a year over year growth of 21.6%.

Landing Page

Make sure your landing page is genuine and has some quality content in it. If it is not appropriate, then make sure to create one that can be used for years to come. Make sure the landing page has all the standard SEO elements such as proper keywords, Meta tags, on-page content, ALT tags, images and one of the most important elements is to have a unique URL. Any old on-site links should point to the new page where possible. The landing page should have a social media open graph and Twitter markups, as this page will be shared via social media. Make sure this page is the only Holiday offer page listed within the sitemap with none of the previous year’s URL.

One the sales are over you can still continue with the strategy and let the page run, but hold it for a while. During the first month, make sure to close the sales that have just ended and calculated your ROI. Also, make sure to specify that the sale has come to an end and will come back once again the next year. Businesses can give in some sign-up links to ensure that users give in their email ids and they can be informed about the regular activities of the company and next year’s promotions and sales. During the next few months, try using various marketing techniques to turn your sales shoppers into regular customers. Finally, when your sales are around the corner, a few months before make sure to change the images, content and add on the dates and offers of the sale. Finally, 2-3 months before your sale, add on some backlinks to make it a success. Finally, work on your backend to ensure that your site is able to handle some extra traffic. No one wants his or her site to crash. Review your site’s performance, bandwidth, and RAM to ensure that there are no errors. In addition to this, also make sure to test your site before making it live.

On a concluding note, it can be seen that a Sales SEO Strategy is just like any SEO work that is long term. Even though the sale is only for a short while, but the preparations for it is all running slowly and steadily throughout the year.

Mobile App, SEO

12 SEO Guidelines for a Mobile-First Index

December 13, 2016 brainwork Leave a comment

In today’s fast moving digital world, websites largely depend on a different set of strategies to stay ahead than those used ten years ago. In today’s era, most of the people are searching on Google using their mobile devices.

At a famous event in October 2016, Google’s Webmaster Trends Analyst Gary Illyes announced that Google will create a separate mobile index within the next few months. This mobile index will become the main Google index with the desktop version. This is going to change the game all across for every business.
At present, it does not matter if you search from your desktop or a mobile device, you will get the same results. However, in the near future, this is surely going to change. Google has now started testing its mobile first index. This latest mobile index will first look at the mobile version of your website for its ranking and then later on finally fall back to the desktop version if there is no mobile version to be found. Google has been thinking about the idea of the mobile index since a long time that is more than a year but the process has been implemented and worked upon recently. It has been predicted that around 75% of the searches made in 2017 will be made on mobile devices. With these latest announcements, the website owners have no choice but to adapt to the latest ongoing trend to maintain traffic and rankings. A website that is optimized for mobile SEO is accountable to a different set of customers, search algorithms, and other technical implementations. Mobile search is not only for trendsetters but also for the online and in-store shoppers, Smartphone users and also for the not so tech-savvy.
Among the various mobile indexed websites that claim to have SEO as a priority, one thing is sure. Every SEO approach will now own a piece of that mobile first index puzzle. To put it forward in simple words, a website cannot attain mobile-first index success without first attaining high levels of responsive web design, optimized data and fast loading time among some of the other internal SEO strategies.

In fact, some business brands have started embracing these mobile first constraints down to such a level that their mobile optimized websites rival their desktop counterparts. It is believed that mobile-first index will affect how Google will rank your website, determine the authority and will decide if your content is relevant or not based on Google’s guidelines. Although the mobile index will continue to be a single index of website and app, the Google algorithm will primarily use the mobile version of a particular site’s content to rank pages from that site to understand the structured data and to show a few snippets from the mentioned pages in the search results.

A mobile first index site will have three options. Either the website will be responsive, or it has a separate mobile site and lastly it does not have a mobile site at all.

How to Judge whether a Mobile First Index will impact your site?

If your website falls in any of the three categories, then you will surely be impacted for the switch to a mobile first index.

Mobile usually serves a different content than desktop.
Mobile removed structured data from a desktop.

It is said that if one has a mobile friendly website, then they are surely lucky.
Here are a few tips for a Mobile first Index website:

1. Plug up your websites Pages into Google’s Mobile-Friendly Test

If one is managing multiple client websites or if you are a small business owner, the first thing that you need to do is to check whether the pages pass Google’s Mobile-Friendly Test. To check, one should start with the key navigation pages to plug in one by one. This would be a bit time consuming but surely it is going to provide you with excellent results.

If you do not have a mobile responsive site, then you should start with an implementation strategy before Google rolls out the Mobile first index.

2. Verify that your Mobile Pages are Being Indexed

One can easily forget to index their mobile websites. You need to type in your Smartphone and check whether a mobile is indexing your pages to Google or not. If nothing shows up, then it is clear that Google is not able to access your mobile pages.

3. Review Smartphone Errors in Google Search Console

Another important thing is to examine your Smartphone errors in Google Search Console. Depending on the errors that come out, you can move further. A common mistake that is often seen is a faulty redirect. A faulty redirect is when a desktop page is redirected to a Smartphone page that is not relevant to the particular search query. Cleaning these errors will allow Google to index your content better.

4. Update Mobile Content to Reflect Desktop Content

If you have a separate mobile site, then make sure to cross check the content that is published on the desktop as well as the mobile site. There are many mobile websites that are much lighter in content to maintain the page speed. With the new mobile first index, having diverse content on mobile and desktop can cause some major traffic and keyword loss down the line.

5. Remove Hidden Content in Your Tabs and Accordions

Double check to make sure that the content is visible to all users on desktop and mobile. Web designers and developers have a common approach to hide content in mobile to make the design appear clear. Every SEO marketer should look out for hidden content.

6. Add Structured Data on Your Mobile Version Pages

There are times when implementing structured data on a site, webmasters might skip adding them to the mobile site. With the new mobile first index, if you want to keep your structured data, you will have to add it to your mobile pages as well.

7. If you don’t Have Mobile Pages, Launch AMP Pages

Many times there are chances that you will not have the time to create mobile pages for your site. In such cases, you can create an AMP version for these pages. Google will use the AMP version to index even without the mobile friendly version.

8. Mobile Design

The SEO today has to know and understand more than just code and ranking. They should be very much familiar with how to use a design to influence rankings. The mobile design is an art in itself.

9. Maintain a Link Building Strategy

It is said that links could pose a problem in the future because users do not usually link to the mobile compared to desktop. There is a transition to mobile-first index but building links to your desktop pages are still vital to your SEO success.

10. Verify Your Subdomains

Once you upload your subdomains to Google Search Console, you will receive notifications for your mobile site. Google will notify you regarding any actions taken. As per Google, these subdomains are treated as two separate lines, so data needs to be collected on both the sides.

11. Optimize on-site SEO for Mobile

With the coming up of a mobile first index, one needs to rethink about the on-site SEO strategy that is from title tags to headers. For instance, the length of title tags is different on mobile when compared to desktop.

12. Speed

Making sure your site loads fast is essential to rank on mobile. Large images can slow down a site. So optimizing images to the correct size is a great achievement. You can also maintain speed by leveraging browser caching. Too many redirects can also take a lot of time to reload and provides you with a slow experience.

On a concluding note, it can be stated that, if you are planning to create a mobile version of your site, then keep in mind that a functional desktop-oriented site is far better than an incomplete mobile version of the site. It would be much better to launch your mobile site once it is thoroughly complete.

Internet, SEO, Social Media

8 Tips for E-Commerce Holiday Marketing Success

November 24, 2016 brainwork Leave a comment

Christmas seems to be around the corner, and all of a sudden, the status of your marketing calendar is giving you a shock and your Google Calendar starts to explode with a holiday marketing reminders. The unavoidable question is “How am I going to capitalize on the holiday sales to increase traffic?

With the coming of Christmas, the festive season is around the corner. Thus, it is time to shop online and get the best discount and attractive offers proposed by leading brands for their products and services too. To increase sales and brand awareness, many e-commerce companies have announced a number of exciting holiday plans or offers for their potential customers. These e-commerce companies have designed useful email marketing campaigns that help them to target the audience online and let them know about the new launches and discounts that are offered on buying specific products online. Not only this, but it also allows them to take part into some of the online marketing programs with great zeal. Despite the rise in popularity of social media in e-commerce, email marketing remains one of the most powerful ecommerce marketing tools to engage prospects and customers. Creating an effective marketing campaign can be quite daunting, especially for smaller businesses that are limited in resources. It is seen that November and December bring in 30% more revenue than non-holiday months.
Here are some tips to stay ahead and ensure that your holiday marketing strategy is a successful one:

• Strategize with SEO

If you are looking out to make this holiday season a successful one, executing an SEO Strategy is an absolute must. To ensure success, you must use the SEO platforms that you are comfortable with such as Google Analytics, Google Webmaster tools, and/or Bing Webmaster tools. Now, it is time to start creating your holiday promotional content that includes new landing pages, banners, and other designs. Content is seen to be the key to SEO success, so one must make sure that all relevant holiday content is covered.

• Use Social Media

Some people use social media marketing techniques, now is the time to market these channels for maximum brand awareness. Social platforms have become a part of our everyday life and you can use this platform to advertise your upcoming holiday deals. To make it more attractive and to ensure that you crack more deals, make sure that your marketing campaign reflects it all. Facebook, Twitter, Pinterest, Youtube, etc are a few famous social platforms that will be useful to promote your marketing campaign.

• Email Marketing is a good option

Email marketing is seen to be one of the most effective methods for promoting your business and that too especially during the festive season. A valuable method that allows you to connect, engage, and promote efficiently across a wide expanse. This marketing strategy can be used to advertise your holiday promotions and discounts. You can even send promotion flashing emails.

• Personalized user experience

Personalizing emails is also one of the most effective ways to grab the attention of your customers. Personalization improves click through rates. Personalized subject lines and calls to action are especially convincing. As per studies, emails with personalized subject lines have 26% higher unique open rates than non-personalized emails.

• Use paid Advertising

Paid Advertising guarantees more traffic on your website. You can also promote your products and services on Google Shopping ad services.

• Offer competitive discounts and promotions

The holiday season is a tough time that has a tough time going on between organizations. Therefore, in order to stand out from the rest of your competitors make sure that your business stands apart by offering some flashy sales and attractive prices. Create promotional banners to ensure that customers do not miss your various sales. During the holiday season, everyone is on a bargain hunt, so dedicate a lot into this area to ensure maximum profits.

• Test Site Speed

The best thing that can help you to achieve extraordinary success is to make sure to have an e-commerce site with the fastest site speed. Most of the customers expect a web page to load in 2 seconds or less.

• Prepare for SEO changes

As brands approach this holiday season, everyone wants to re-optimize their SEO strategy to earn higher rankings and more conversions to let your products sparkle in the market. Go over the list of previous years and plan your keywords accordingly. Once the keywords have been selected, start writing relevant content on the same.

It is never too early to start planning your holiday marketing strategy from today. Get started now to ensure that your 2016 Festive Season becomes a successful one. Keep the above mentioned tips in mind and design a perfect holiday marketing campaign for your potential customers all across the globe. To have successful email marketing campaign make sure to take care of the email’s design, content, subject lines and a lot more.

Social Media

How Social Media Nurturing helps you to Get More Business

November 8, 2016 brainwork Leave a comment

If you have started with a new business and want to promote it to a wider audience within a short span of time, then using social media channels is one of the best options. There are several things that you can try on which will really pay you off well. In the recent times, social media nurturing has become a necessary element for all businesses. They can post large volumes of tweets and updates about their latest services at a faster pace with the help of these automation tools. Nowadays, almost all business organizations are using this technique to expand their business.

When one starts using a social media campaign for the first time to talk about their business, in the beginning, it often may seem to be very daunting. However, it is not as terrifying as one thinks it to be. You just need to be confident enough and start with the campaign at once. Businesses have often used these automation tools in order to carry out their message fast and at a low cost. However, they need to understand that these tactics are not as much effective and rather provide their business more harm than good.

Before going forward with any campaign, the important question that every business should understand is, how effective is it to broadcast your message in bulk? Make sure to keep a regular check on your campaign and ensure whether they are beneficial for your business or not. It is a powerful technique for people to know more about you and your services. It also opens up opportunities that let you connect and engage directly with your audience.

Don’t of Social Media Automation

The dependence on social media automation tools can at times put a business at risk that can lead to ruining their social community presence. The most crucial thing that every business needs to understand is that social media marketing is all about relationship marketing that helps you to build up a relationship with your customers based on trust and loyalty.

Things that you should keep in mind before running a social media marketing:

Do not make auto direct messages part of your social media strategy.
Don’t forget to analyze your scheduled messages for results.
Don’t forget to read the articles you’re sharing for quality.

Some simple points that you need to understand when it comes to nurturing your social media marketing activities are:

Pick up one quality post and nurture that post for a week or two. Through social media automation, this post will be much more effective than a broadcast.
Nurturing is all about getting people involved in your conversations. Just sitting idle and waiting for people to like your post will not help. Thus, going forward with a social media marketing program will be really beneficial.

Overall using social media automation for your business is necessary. This promotional technique gives you so many advantages and will bring out positive results for you as well as your business. Nurturing your social media actions will be quite helpful to present your knowledge and authority on a particular subject in front of your network. To increase the campaign further, you can travel through the profiles of all the people who have commented or liked your posts. You can interact with them and boost up your business.

News

Everything one Needs to Know about the Latest Google Update

October 6, 2016 brainwork Leave a comment

Google launched its Penguin Update in April 2012 to better catch sites deemed to be spamming its search results. This is primarily designed to boost Google rankings. When a new Google update is released, the sites that have taken action to remove bad links or who make every effort to remove spam have some effect on their rankings. Penguin update is now running in real time as a part of Google’s core algorithm. This update is already in effect and is available in a number of languages.

A comprehensive Guide To On- Page SEO

If you want to make your online presence felt, then it is important for you to ensure that you are up to date on on-page SEO basics. This is helpful in providing high performance for your site and visibility for your targeted audience. Over the past few years, the rules of this type of Search Engine has drastically changed making sure that Google is able to deliver some of the best results. On-Page SEO is the method of optimizing individual web pages to ensure that your company attains a higher rank and is able to earn more relevant traffic in search engines. It refers to both the content and the HTML source code of a page that can be optimized. The longer the users stay on your site, the better it will be for your website, providing an enhanced experience to the users.

Implement Proper Tags: Another important aspect of your on-page SEO is the implementation of tags. Make sure that the tags are written and utilized optimally as this will be useful in improving traffic. These Meta tags are used as they provide search engines some information about your page. Including Meta tags on our site will increase your click rate.
Title Tags: Title tag is also another important element that proves out to be helpful in your rankings. This title tag outlines what the particular page is about. To improve search results, Google looks at the title tag and compares it to the rest of the content that is available on the page. Keep your title tags descriptive and short. Make sure proper keywords and pertinent information are included.
Use of Meta Description: Meta description is also a crucial aspect of increasing search results. In a way, the Meta description communicates what users will find on the particular page. The search engine sites read the Meta descriptions to determine the page’s topic. The length of Meta descriptions that will be visible on desktop and mobile devices will differ.
Proper headings: To achieve excellent results the headings should not be overlooked, as they hold more weight on the page than a standard paragraph. The audience should be kept in mind while writing the headings and particular tags.
Appropriate URL: Make sure to keep the URL short. The shorter the URL, the easier it is to share. Utilize the primary keywords in your URL, but make sure too much keyword stuffing is not there.
Quality Content: Make sure your web page contains a well-written content that is available without any spelling or grammatical errors.

The goal of every business is to bring in maximum traffic to your website and generate conversions. A perfectly fabricated page creates an outstanding user experience and strengthens your brand. This will increase the traffic on your site and improve your search engine rankings.

Mobile App

Why to choose Mobile App Indexing?

August 23, 2016 brainwork Leave a comment

In today’s time, mobile apps have become a part of our daily lives and businesses are looking more into it. Applications play a key role in the mobile internet usage. With the help of apps, users can easily access the web content that is already optimized for their smartphone without a mobile browser. Digital media has exploded over time and it is seen that web searches done on the mobile devices have surpassed desktop searches. Google now allows the indexing of mobile apps that allows them to rank in search engine results.

As mobile marketing continues to grow, more and more businesses are hopping on the mobile app to connect with on the go consumers, drive more traffic, increase sales through better product promotion and most importantly be available to their customers on their mobile devices. Having an app for your business takes marketing efforts to a whole new level. These apps are not only beneficial for huge companies but also for medium and small size organizations. Medium and small businesses are now enhancing their marketing strategies and reaching out to their targeted audience.

There are many benefits that mobile app offers and a few of them are:

Reinforces your brand
Builds relationship and loyalty with your customers
Enhances social networking strategies
An app is easy to access and loads faster than a website
Increases customer engagement and provides value
One touch access to your contact information

About Mobile App Indexing

App indexing was introduced by Google so that it can include app content in its search index. App indexing not only offers you the chance to improve your mobile rankings, but you can also ensure that users stick to your offers. As a result of app indexing, you can directly click on deep links that point to specific app offers in the mobile search results. App indexing plays a key role and also offers diverse benefits to both users and webmasters. As a user, you get profited from deep links that take you directly to the respective app without having to search and scroll for too long on your smartphone. This redirects the user to the respective app right from the mobile browser. If supposedly, the app is not installed on your phone, then you are also offered the option to download the app. By clicking on the respective link or button will take you directly to the play store.

However, Mobile apps are quickly becoming the standard component of businesses be it large or small. Although the mobile app may look very good, but you should still check out its usability. Take suggestions from friends or people who have a higher idea about such apps. Therefore, choosing an app today can set the foundation for the future of your business that will be the reason for the growth of your business.

Internet

Contemporary Social Media Strategies for Greater Engagement

June 29, 2016 brainwork Leave a comment

One cannot overemphasize the fact that social media branding lies at the heart of business entities looking to draw maximum engagement from potential customers. However, it is equally important to employ right social media strategies and improvise as and when appropriate. While lesser known brands look down the barrel at challenges from their elite rivals, the established entities, on the other hand, look to stay afloat as competition continues to go through the roof with a growing number of start-ups popping up every day. To survive in such a challenging environment, it is important that you align your marketing campaign with right social media practices.

Leverage Videos on Social Networks

Stats have showed that many a number of brands have not stressed on videos as a potential social media tool. Further, these stats suggest that on Facebook, video draws three times as much engagement as any other kind of content. But by the same token, it has been observed that the 7 posts that brands share on Facebook per week feature less than 1% videos while the remaining 99% feature 80% links and 19% photos. With the introduction of Facebook’s new live feature, however, these brands must look to tool around more with videos on Facebook.

Optimum Utilization of Links

While videos remain underutilized on social media platforms, links, on the other side, are available in overwhelming numbers. These links occupy almost 50% of the content on social networks. Speaking of engagement, however, the devil lies in the details. Links lag behind video on Facebook and photos on Twitter so far as maximum engagement is concerned. Links, as an integral part of social media strategies, are intended to drive traffic back to the website. Such a fact may suggest that utilizing visual content to good effect may drive more engagement and reach for links when posted.

Internet

Latest Google Dev Tools to Assess Reviews and Ratings

March 3, 2016 brainwork Leave a comment

Recently, Google came forth with an array of tools, intended for the developers to gain an insight into how the customers use and respond to their apps through monitoring activities. Earlier, the product manager for Google Play, Fergus Hurley, announced that their latest version of Developer Console will come in handy for the developers to make a better analysis and conduct better management of ratings and reviews. This would, in turn, allow them to enhance app experience of the users for the maximum engagement from them.

Gauge Reviews and Ratings

As a matter of accomplishing the needful, Google has administered dedicated pages. These pages render various data from the reviews and ratings, accumulated by the apps, for the developers. As a result, developers can keep a tab on changes in ratings on a daily, weekly, and monthly basis, for that matter. The rating page will serve the purpose in a better way when it comes to tracking how the users respond to new editions of their apps. Moreover, Google has rolled out a feature, which allows developers to break down ratings on the grounds of country, device, language, or app version.

Miscellaneous Features of Development Tools

On the other hand, the review page will let developers identify or search common themes in the reviews of their apps. Additionally, the latest version of the console automatically highlights these themes when the app has drawn in a high number of reviews. Besides this, developers have the option to search reviews for specific keywords or topics. Moreover, there exists a device metadata feature, which enables developers to access specifics of the device, including CPU, RAM, and screen size.