The year witnessed some standout changes put forth by Google, which had a great influence on SEO. SEO experts and consultants keep themselves informed about the various updates. Google continued to lay emphasis on quality and standards as a means of promoting the websites. The significance to trust, credibility, and reputation was heightened. Google also

If you own a website, chances are that you have been plagued by bad links – these could have been placed either by someone who considers you competition, or via automatic malicious links. Such links could create problems with search engines, because your site could very well be blacklisted. In such a scenario, it is

In association with the updates on Google’s search algorithm, the announcement of its Page Layout filter refresh, which was discussed in January, is also referred to as the ‘Top Heavy’ update. With a brief glance over the last few updates, one can observe that the Panda Update 20 and the EMD Update 1 occurred over

A name well known in the field of search engine optimization, the Google Panda was brought forth to target the poor-quality sites and lower their ranks. Since its first rollout, Google’s Panda continue to be updated. The focus has been on improving the overall quality of the websites. The first Panda update from Panda 1

The internet offers a convenient platform for bringing the online businesses and the audience closer. The update of the Google Panda algorithm continues to leave its impact emphasizing on high quality web pages. The responsibilities of the search quality raters have increased as Google is focusing on rating the specific quality of each landing page

Erstwhile, Google used to match the query of searchers with the words given on the web pages. The ranks of the web pages were based on the external links these web pages had. With the advent of new technology, Google’s search functionary has become smart and advanced. Its algorithms have evolved in several ways, which

Google has once again made announcements regarding search quality and algorithm changes-a significant declaration that the company forget to make in the month of July. The biggest announcement of the year by now is reporting of 86 changes from the months of June and July. The main issues discussed in the report are related to

Analysing how promotional activities and marketing endeavours encourage conversion is a complex matter. It is complicated due to the availability of multiple marketing channels for interaction, which customers use before conversion or purchase. Recently launched Multiple Channel Funnels in Google Analytics helps in drawing the attention towards the full path users follow to conversion, rather

From the last few months, Google has been vehemently sending warning and notices to publishers either they act as per their guidelines about bad links or get ready to be penalised. On 20th July, Google sent latest warning to the publishers that they could relax this week; is that what’s called transparency. It has created

Online companies lay great emphasis on the concept of SEO. Search Engine Optimization or SEO is a powerful and efficient marketing tool that helps the websites get more online traffic from the search engines. A wide range of SEO strategies are employed to enhance the website and thus, promote the company and the brand. With