In 2013, content marketing has become a very important marketing tool. By now you must have realized how landing pages affect your as well as your clients’ SEO. Landing pages play major part in attracting traffic to your site. Building strong and competitive landing pages which are solely going to represent your brand image and
To put it simply, Metadata is “Data about data”. Traditionally it was used in card catalogs of libraries; but with the increase in use of digital data, it is also being used to describe digital data. Getting exact metadata in your code is extremely important as it will help in brand engagement and SEO. There
You must have noticed that the current SEO trends indicate that social and more appealing content attracts more customers. Therefore more popular your content is, better will be your position in the SEO. Many website owners have mastered this art and have attained better position in SEO; but still there are many who are struggling
With the emergence of SEO, webmasters are very much concerned about every little change and update that is made, it could be regarding a new tactic or more importantly reads/hits the website generates. Now those of you who are well-versed with the SEO business might be aware of No Follow links; whereas many who are
Creating perfect and validated HTML code is an important building block for your SEO. Recently in one video Google’s distinguished engineer Matt Cutts explained its importance. Creating a perfect HTML code for any website is no child’s play. One needs to be very accurate while building the HTML code. As the phrase goes – “To
“To please Google with your SEO, forget about SEO”, said Andre Weyher (an ex-Google Webspam team member). Does it ring bell in your ears? Smart SEO professionals capture the essence by reading between the lines. A strategic SEO campaign is about maintaining the right balance between conventional and contemporary strategies. Content is key for the
Tweets from protected Twitter accounts would be shown in the search results now. Twitter has made certain adjustments to how protected accounts were handled earlier”. The company tweeted about the changes made to the existing policy. Now, you may come across some of the tweets posted by protective account-holders in search results. The followers of
Proper communication is key when your data feed is rejected or blocked by Google. Some users may complain that they were never informed or there was no interest shown on the part of Google to resolve the situation immediately. It is often witnessed that Google blocks the account at slightest of the failures to follow
Some of us often use WordPress for managing content on their websites; but still many people are not much familiar with this CMS (Content Management System). As per the records till August 2013, only 18.9% websites were using WordPress. It is actually a free and open source blogging tool and the Content Management System is
Many of you would have heard recent news about Google downtime. Although the downtime was very short; according to internet analytics experts this caused a huge fall in online traffic globally. This shows how heavily dependent we are on these recent search engines When you surf the web, it leaves behind a trace of your