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SEO For Small Businesses – How To Grow Your Organic Traffic Fast?
Digital Marketing, SEO, SEO Services India

SEO For Small Businesses – How To Grow Your Organic Traffic Fast?

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If you worry about competitors’ sites showing up higher on SERPs to lose business, you are in the right place. SEO is the cost-effective way to grow organic traffic fast for small or big companies. Though Google ranks the more prominent companies on the first page, they also rank small businesses with the right keywords and optimized content with the correct title and meta tags. Since many small companies want to be on the first page of Google search, there is severe competition for it. It is essential to be updated on the changing algorithms to continue being on the first page of SERP rankings continuously.

So, check out how SEO can help small businesses grow organic traffic fast to develop your business beyond expectations.

What is SEO for small businesses?

SEO or search engine optimization helps customers find the site during their search on Google. It also improves the online presence by giving more exposure and increasing user traffic and qualified clients. You may have an attractive site, but it has become one of the millions of inactive sites without customers unable to find it. There are over 1.17 billion sites worldwide, of which only 17% are active. With Google indexing hundreds of billions of web pages, you need to have the best SEO practices for your small business to grow the organic traffic fast. Hence doing it is easier said than done and is the need of the hour for not only ecommerce sites and offline small businesses like repair shops, dentists, and others.

How to grow organic traffic using SEO for small businesses?

SEO undergoes constant change as per the changes in Google’s algorithms. But one thing that Google continues to give is the preference for big sites with rapport built over time. Hence, most of the small companies’ sites find a place only on the second page of the SERP. Therefore it would help if you excelled in loading speed, looking good on mobile, understanding searchers’ intentions, and others. If you make Google happy with the right SEO practices, it will make you happy. So, check out how to make Google happy to grow organic traffic to your site.

  • Keywords are the first SEO technique as people searching on Google will use it for searching for information online. For small companies, it is better to use long-tail keywords with lesser traffic and competitiveness than the shorter keywords used by more prominent companies.
  • Rather than publishing new high-quality content, it is better to first optimize the existing web pages for Google to recognize the content to receive more traffic.
  • Avoid stuffing the keywords to make reading the content hard, as Google Webmaster states, to create web pages for users primarily rather than for search engines.
  • When publishing new content, it is better to search and remove the old content that cannot get updated to become non-performing pieces that will affect the SEO strategies.
  • Building links to the site, using influencer marketing, guest blogging, social media promotion, and others will help better the site’s visibility.

The above facts and ways will surely help you not worry anymore about the competitors ranking but have your site on top of the SERP to grow organic traffic fast for developing your small business.

 

Why Is SEO An Important Part Of Any Ecommerce Marketing Plan
Digital Marketing, SEO, SEO Services India

Why Is SEO An Important Part Of Any Ecommerce Marketing Plan?

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You may be new to an ecommerce business or a seasoned professional. However, still, you should know why SEO is an integral part of any ecommerce marketing plan because of a rapid rise in the ecommerce business worldwide to cross five trillion dollars this year 2022. And Nasdaq confirms that by 2040 over 95 % of purchases will be only through ecommerce.

Though there are an estimated 12 to 24 million ecommerce sites globally, only fewer than one million sites sell over 1,000 dollars annually. Hence to be not left out in the crowd, you should have the best SEO practices for outsmarting competitors to sustain and succeed in the ecommerce business.

So, check out why SEO is a crucial part of any ecommerce marketing plan for using it to develop your business exponentially.

Why is SEO important for ecommerce businesses?

SEO is the cost-effective method to put ecommerce sites on the first page of the search engines, which

is their high priority. Though Google and other search engines prefer big companies that built their rapport over time, even small companies can benefit from the best SEO practices. Also, paid searches can help to be on top of the SERP rankings; it is not sustainable for the long-term costs. So, only SEO helps increase organic search traffic by enabling your ecommerce site to rank high on the search engines. Hence SEO is vital for ecommerce businesses to be successful and should be an integral part of any ecommerce marketing plan.

Reasons for SEO to be an essential part of any ecommerce marketing plan

OptinMonster confirms that 93.5% of internet users worldwide purchase products online, and 44% start their buying journey from Google. But 95% of the users never go beyond the first page of Google search, making those not there non-existent. Though paid ads will help you be on the first page, stats confirm that people prefer to search Google more than opt for it. Also, paid search ads are not effective as SEO because they cater to those who want to buy right now. But SEO caters to all the prospective buyers irrespective of their stage in the buying process. Hence there are many reasons why SEO is an essential part of any ecommerce marketing plan that includes others.

  • SEO is the most cost-effective way to reach the target market rather than any other type of advertisements like paid ads, traditional advertisements like print and broadcast media
  • Researches confirm that 70 to 80% of users go for organic search results or unpaid results than opt for paid search ads.
  • Enables the site to be on the first page of the search engines that is the top priority for any ecommerce site to develop the business
  • Optimizes the site and content to attract more visitors as search engines can categorize such content easily.
  • Not only increases traffic but also lead-quality by providing the visitors the information they need to click the add to cart for increasing sales

The above facts and reasons will surely convince you of why SEO is an integral part of any ecommerce marketing plan to be ready for its boom now and in the future to develop your business to new heights.

 

 

7 Ways To Effectively Generate Leads With SEO
Digital Marketing, SEO, SEO Services India, Social Media

7 Ways To Effectively Generate Leads With SEO

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If you are unsure how to generate leads with SEO effectively, you are in the right place. Though sales are a game of chance in many ways, you need to create luck with out-of-the-box lead-generating strategies. Having the same standard strategies to generate leads will be challenging for anyone. Because what is today’s successful strategy will not continue in the future. Hence trying new approaches and tactics will help generate new leads in unexpected ways. As per SBA or small business administration data, one-third of the new businesses fail within the first two years. Though reasons are many for it, one of the significant reasons is not able to generate leads with SEO consistently.

So, if you want to run your business successfully, check out the seven ways to effectively generate leads with SEO.

Why is it essential to generate leads with SEO effectively?

SEO lead generation is the process of transforming visitors to the search engines like Google into potential customers. It builds credibility, increases trust, improves visibility, and raises interest among a specific group of people who are potential leads. SEO is effective for lead generation because Google is the most trusted brand worldwide and accessible resource. Anyone can search anything on the Google search engine to get a satisfying response within seconds. Also, a recent study confirms SEO provides a higher ROI or return of investment lead generation strategy. Hence to be friendly with Google to list the site on the front page of its search engine is work of the best SEO practices.

Google considers many factors for ranking the site on top of SERP. It includes quality links, content quality, site speed, page experience, and many technical aspects. But SEO is a mix of art and science to have more than such factors for lead generation. Have a look at seven ways to effectively generate leads with SEO.

  1. Getting more positive reviews on Google My Business which is a dedicated listing for companies in search results for more enabling more people to visit the site rather than visiting the competitors
  2. Social media marketing helps build an audience, increase reviews and develop a fanbase to get more attention to influence the SEO
  3. Create a targeted copy with written, informative content of the niche business for specific potential prospects to convert such leads into paying customers
  4. Build trust with site visitors by creating content around the results of the past that could help solve their problems and also use target keywords to show up on SERP
  5. Get authoritative links from market leaders in the business niche to become one of them by providing tons of informative content to improve the site’s popularity get more leads, and convert them to customers.
  6. Check the competitors’ sites to know what they do to rank on top of SERP and find ways to outrank them.
  7. Use the right content strategies and keywords to turn visitors throughout the three stages of the sales funnel: awareness, consideration, and decision to lead.

The above facts and ways will surely help you generate leads with SEO to grow your business beyond expectations.

Social Media Post Tips To Elevate Your Marketing Strategy
Digital Marketing, Internet, News, Social Media

Social Media Post Tips To Elevate Your Marketing Strategy

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Your search for the best social media post tips to elevate your marketing strategy ends here. Within a quarter of a century of its inception in 1996, over half the population, or 4.5 bill, use social media. And with 6.3 billion people using smartphones out of the 7.8 billion population, it is only to increase in the future. To utilize this change in peoples’ lives, marketers should use social media platforms to convert followers into customers. But even getting followers is easier said than done, and it is here that social media posts come in handy for you to increase traffic.

So, check out the tips to elevate your marketing strategy across many social media platforms with suitable posts to increase traffic and conversion.

Why are social media posts essential to elevate marketing strategy?

Social media posts are an absolute & excellent way to increase followers and convert them to customers. But posting engaging content is essential for it, and if it is boring, the followers may not convert. The worst part is because of excess or lack of content, and the followers may even unfollow the account, as seen from many statistics. And to post the right content, you need to recognize the way people are using the many social media platforms. Also, with so much content available online, you need to be different to grab the followers’ attention. Hence, you can elevate your marketing strategy to new levels with engaging and exciting social media posts.

7 Tips to elevate marketing strategy using social media posts

Many social media platforms change their algorithms and continue to provide only quality content to their viewers. With stiff competition among them, it has become essential to increase their active users. But it poses a severe challenge to marketers like you to have engaging content for your social media posts. Also, knowing the right content for each social media platform is essential as none has the same criteria. The content size, type or format, and even the day or time are vital for posting. So, check out the following tips to elevate your marketing strategy using social media posts.

  1. Share the published blog posts on social media platforms to reach a wider audience as followers liking them may share them with friends and others.
  2. Customize the content according to the social media platform requirement like size, the number of characters, form, and how the target audience engages with it.
  3. Polling the followers on social media platforms has options like Facebook, Instagram, and Twitter to increase engagement to spend more time and gain valuable information.
  4. Ensure the post has relevant images, infographics, videos, graphics, and others to increase CTR of click-through-rates as statistics confirm videos and infographics increase it by 47% and 12 % more traffic, 200% more shares, and 94% more views
  5. Use hashtags effectively to make the posts searchable content as they help link with trending hashtags or current discussions and should do it as per the requirement of the social media platform.
  6. Include emojis in the posts to increase 57% more likes and 33% more comments and shares n Facebook posts as they are a global storytelling language
  7. Choose the right time for posting on the social media platforms like morning and evening for Linkedln, afternoon and evening for Facebook, any time of the day for Twitter, etc., to get maximum visibility.

The above facts and tips will surely end your search for elevating your marketing strategy by using the best posts on the right social media platform at the right time.

 

 

Digital Marketing, Internet, News, SEO, SEO Services India

What is Programmatic SEO? How to Increase Organic Traffic in 2022?

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This is the right place to know what programmatic SEO is and how it will increase organic traffic in 2022. Most of the top sites like Trip Advisor, Amazon, and others use programmatic SEO for the topmost of the searches online. Hence it has become the trending concept to overcome the large-scale content challenges to lure the attention of SEO professionals in 2022 also. Because of its impactful potential results that are scalable instantly, bring backlinks, and with customized content matches longtail keyword intent. Also, it enables the creation of hundreds or thousands of landing pages for keywords of specific search queries to be more visible as the big companies.

So, check out programmatic SEO and how it increases organic traffic in 2022 to make your site more visible with landing pages for related search queries on the search engine.

What is programmatic SEO?

Programmatic SEO is an execution strategy for targeting hundreds or even thousands of longtail keywords by building hundreds of landing pages at scale. For example, travel companies use “weather of a specific place” for many months or “things to do in” in a specific city. It boosts organic traffic by answering increasing search queries with educational content that is engaging and entertaining. Also, data-driven and automated, programmatic SEO creates landing pages for each search query using AI techniques and developer codes. Hence you can capitalize on both high and low-volume search queries with the intent to be on top of the SERPs.

How programmatic SEO increase organic traffic in 2022?

Programmatic SEO is sure the buzzword in the SEO industry as it evolves to user-intent from search engine algorithm-driven strategy. It is ideal for many sectors from travel, ecommerce, hospitality, and real estate, among others. Small businesses with programmatic SEO can compete with big companies by enhancing visibility and increasing organic traffic by automating content creation at scale. Hence you can rely on it to maximize traffic and brand awareness to your site. The significant reason for it is the basis of programmatic SEO strategy is search intent and transaction intent keywords that Google wants for its searches. Also, it enables the creation of large-scale content that is highly relevant and discoverable easily. The following are how programmatic SEO will increase organic traffic in 2022.

  • Decreases the time for businesses with a substantial scope of search queries to create thousands of web pages for answering them by using automation which will also reduce the costs and efforts
  • Increases ten times the speed of creating content for businesses with each landing page customized to the specific user needs and also the engagement rates
  • Enables to be more visible to the over 500 new searches on Google daily to rank high on SERP and get the desired clicks
  • Enhances fast improvements in the search engine rankings for driving more traffic and increasing lead conversion by speeding up the content creation
  • Increases backlinks by matching longtail keywords with customized content by enhancing large scale SEO
  • Outranks competition as the longtail keywords concept has lesser competition compared to short vital words and by creating bulk content pages

The above facts and ways will surely help you know programmatic SEO and how to use it to increase organic traffic in 2022.

 

Digital Marketing, Internet, News, SEO, SEO Services India

How Can Digital Transformation Grow Your Small Business?

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Digital transformation has now emerged as the fundamental backbone for a myriad of businesses. The business size isn’t a criterion in the current scenario, but the online prominence is. To stay relevant in the cut-throat competition, enterprises must step up their games by proactively engaging with a massive consumer base via advanced technological devices. In theoretical aspects, it might appear simplistic approach, but the reality is intimidating because as a crusader, one has to apply numerous strategies to elevate productivity, standards, creativity, engagement, customer expertise, and finally, return of investments (ROI).

Integrating digital technology into the different landscapes can offer bonuses to transform businesses. If any business neglects the cruciality of digital marketing, then those market sectors are simply digging pitfalls for themselves. To be successful, we must adapt, accept, and implement new era changes or transformations. You might be having a decent roadmap, but a well-articulated digital plan is like icing on the cake because it can assist in attaining great heights and helping to grow business at its fullest potential at affordable prices.

The significance of digital transformation in transforming small businesses:

  • Budget and Time- To flourish in the industry, businesses require quick, complex fruition, and therefore, the owners need an enormous amount of capital to earn long-term goals created by them. However, the case of small businesses is 360 degree opposite because they have a small budget, assets, and short duration for evolving. As an outcome, incorporating digital transformation to aim at the most decisive aspects, like integrating digital technology instead of focusing on all areas, will be beneficial because the narrowed path is critical for excelling.
  • Team and Cultural Exposure- Prominent firms have the power to recruit accountable and professional leaders who can bring digital transformation to enterprises. Further, they are responsible for leveraging these initiatives to inject culture and enthusiasm into the agency. Many small businesses can search for similar executives who can bring these revolutionary transitions that can fulfill the surge of small businesses.
  • Consultant Support-The majority of the firm can invest and engage consulting agencies to receive a blueprint to run the business whereas the scenario is different in the case of smaller businesses because customer prioritizing expertise can bring digital transformation to assist contemporary customers. Embodying cohesive digital transformation tactics that focus on attracting more value- and partnering with compatible vendors always to assist in implementing against tactics- that can propel businesses to thrive.
  • Permits Businesses to get access to Consumers-Small businesses should search for vendors or professionals who can utilize their platforms flawlessly to provide valuable insights by extracting concrete data about potential consumers. Data-driven information permits businesses to gain more profitable outcomes by leveling up CX, which encompasses practices like implementing loyalty programs, workflow organizations, and many more programs to know the consumer inclination towards your small enterprises.

Final Verdict

It might appear bittersweet to make things clear or crystal clear, but accepting and implementing this digital transition in your work atmosphere can bring a tremendous amount of fruition. Incorporating this strategy can help grow your business and assure rapid expansion in your digital footprints. Further, these practices can automatically refine or robust digital strategizing and execution skillsets for which several novices invest an enormous amount of perks in different courses. Finally, the adoption of digital transformation for small businesses will add on more value which is unimaginable. It might work as an essential credential the reflects the quality service you provide. So, don’t be a frog and dive in well; jump out to unfold new chapters to expedite your businesses by ruling your competitive landscape.

Digital Marketing, Internet, News, Social Media

Benefits of Digital Transformation for Your Small Business

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If you want to know the benefits of digital transformation for your small business, you are in the right place. First, it is important to congratulate yourself on coming out of the comfort zone of doing only limited business with few customers in the traditional way of doing business. Your decision to opt for digital transformation is crucial, as it is one of the best investments business owners can make for their business to get the best ROI.

It is because digital transformation is a valuable opportunity for your small business to leverage technology for delivering an innovative user experience for all your customers.

Hence, check out the many benefits that transforming your business to digital will provide you to develop your business to unimaginable levels.

Benefits of digital transformation for small businesses

Gone are the days when the traditional manual ways of doing business were the way of life for small companies. Today most small business owners have realized the importance of digital transformation. Digital technologies like the cloud, AI, and others are taking businesses to extra levels. Hence, even though it is late for you, it is wise to do it now. In this digital era, and people having smartphones more than without them, they expect more from businesses as they are well informed and connected. Hence, if you are not ready for it, you will be left out in the crowd for your competitors taking over your businesses. The following benefits of digital transformation for your business will harness your digital transformation efforts to boost sales and increase profits.

  • Moving to the cloud saves money and data to be the key driver for digital transformation to minimize the hardware and software costs and enable employees to have ample time for more creativity and productivity.
  • Though many small businesses collect some data, it is of no use without streamlining it and analyzing it for valuable insights to improve customer experience with digital transformation.
  • By consolidating information and resources into a suite of tools, digital transformation brings together all the business resources in one place for providing better business intelligence.
  • With the skyrocketing customer expectations, only the digital transformation could fulfill more than having the best customer experience and satisfaction to improve sales.
  • With digital transformation being more of a mindset than its valuable tools and advanced trends, it encourages the employees to have a digital culture for better collaboration and upskill, apart from mastering the latest digital trends to be more efficient.
  • Increases agility of organizations for increasing the speed-to-market and adopting CI or continuous improvement strategies for faster adaptation and innovation, leading to a better pathway for improvement
  • Streamlines many repeated and other manual functions with automation using software programs like CRM and ERP.
  • Ensures accuracy and prevents errors by using assigning and controlling tasks and their deadlines to solve all critical errors happening in daily operations also to reduce the burden of rework
  • Helps to understand customer behaviors by generating reviews and know how they interacted with the many campaigns to increase sales
  • Enables employees even remote work, which is helping during these lockdown times of the pandemic and more in the future with securely accessible systems
  • Helps to take the small businesses to go global with the increasing audience beyond geographical barriers overcoming its many challenges

80 % of small businesses, after digital transformation, confirm increased profits and 85% an increase in the market share. Hence, execute your decision to transform your small business digitally with the best vendor to provide all the benefits to a global corporate company fast and easily.

Digital Marketing, Internet

Why is Digital Transformation For Small Businesses Is Important?

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In the current scenario, the emergence of globalization has led to the emergence of the shift, directing towards the interconnectedness between businesses and clients from all across the globe. The advancements are ruling the globe, and it has robust the expectations of the target audience. Technological devices like mobile have grabbed users’ attention because of which they stay connected and. The current digital era has expanded its digital footprint via gratification and fast-paced services.

The tremendous shift has changed the business spectrum, and it can be witnessed by experiencing prioritized customer services and deploying digital fruition in strategies. Digital transformation has deepened its roots, and it is finally changing the competitive landscape based on their performance and delivering phenomenon. Now every vertical has been covered by digital media, whether to an enterprise or small business.

Here is the significance of digital transformation to transform small businesses into a well-renowned one.

1)      Budget and Time- To flourish in the industry, businesses require quick, complex fruition, and therefore, the owners need an enormous amount of capital to earn long-term goals created by them. However, the case of small businesses is 360 degree opposite because they have a small budget, assets, and short duration for evolving. As an outcome, incorporating digital transformation to aim at the most decisive aspects, like integrating digital technology instead of focusing on all areas, will be beneficial because the narrowed path is critical for excelling.

2)      Team and Cultural Exposure- Prominent firms have the power to recruit accountable and professional leaders who can bring digital transformation to enterprises. Further, they are responsible for leveraging these initiatives to inject culture and enthusiasm into the agency. Many small businesses can search for similar executives who can bring these revolutionary transitions that can fulfill small businesses’ urges.

3)      Consultant Support- It is evident that the majority of the firm can invest and engaging consulting agencies in or drove a blueprint to run the business, whereas the scenario is different in the case of smaller businesses because customer prioritizing expertise can bring digital transformation to assist contemporary customers. Embodying cohesive digital transformation tactics that focus on attracting more value- and partnering with compatible vendors always to assist in implementing against tactics- that can propel businesses to thrive.

4)      Permits Businesses to get access to Consumers- Small businesses should search for vendors or professionals who can utilize their platforms flawlessly to provide valuable insights by extracting concrete data about potential consumers. Data-driven information permits businesses to gain more profitable outcomes by level leveling, which encompasses practices like implementing loyalty programs, workflow organizations, and many more programs to know the consumer inclination towards your small enterprises.

Final Verdict

To make things explained or concise, it may show up as self-contradicting however, relying on upon and executing this digital progress in your work environment can bring an enormous measure of realization. If you join this system, unquestionably, it can improve your ledger and guarantee fast development in your digital impressions. Further, these practices can refine or vigorous digital planning and execution ranges of abilities for which a few beginners put a colossal measure of advantages in various courses. At long last, the reception of digital transformation for independent ventures will add on more worth which is unbelievable. It may fill in as a fundamental certification that mirrors the nature of administration you give. In this way, don’t be a frog and make a plunge well; leap out to unfurl new sections to facilitate your organization by administering your cutthroat scene.

Digital Marketing, Internet

6 Keys to Digital Transformation Strategy for Small Businesses

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If you are searching for the keys to digital transformation for small businesses, your search ends here. It is overwhelming for many like you worldwide to start the digital transformation journey essential in this digital era.  But the good news is with the right plan and the help of an excellent vendor, and you could start your digital transformation journey by overcoming all the challenges. It could be one of the best investments that you could make for your small business to grow big and become a global corporate company in the future.

Hence, know about digital transformation and its importance along with six keys to digital transformation strategy for small businesses to help you not be the frog in the well but to come out and explore the enormous opportunities for expanding and escalating to unprecedented levels.

What is digital transformation?

Digital transformation integrates trending digital technologies to make your small business global by delivering value to customers and employees. But it is more than using advanced technological tools and trends for achieving business goals but a complete change in the mindset for a digital-first approach.

How will digital transformation make small businesses global? 

Small businesses are being encouraged to adopt new technologies; digital transformation delivers value to customers.  It makes it easy for employees to increase their productivity to deliver quality products to increase customer satisfaction. There are other benefits of improved transparency, effective collaboration, getting customer insights, and eliminating errors. Hence, the following six keys to digital transformation strategy for small businesses will help you do just that.

  1. Have a simple & practical digital transformation strategy

It is essential to have a simple and practical plan to start the digital journey of small businesses. Not falling prey to the bright shiny object syndrome, as complex technologies designed for bigger companies could only cause more negativity. On the contrary, only simple technologies that reduce repetitively tedious tasks could bring in higher ROI. And with all stakeholders showing more interest, it is better to scale up the digital transformation to get all its benefits.

  1. Automation is the key to success

If IT changes the business functions once and for all in the past two decades, it is now the turn of automation that is changing it now and more in the future. Reports confirm that 76% of businesses are now in the processes of automation with long-term IT changes.  It helps to capitalize on the skills and creativity of humans by minimizing their manual effort.

Automating the administrative work at the back end will reduce time spent on repetitive tasks with virtual accounting and documenting with cloud-based solutions that are error-free.

  1. Integrate business systems seamlessly

Integrating business systems seamlessly becomes interoperable platforms to solve internal silos, effectively collaborate with all stakeholders, automate workflows, streamline operations, and increase efficiency for doing small businesses to become a customer-centric organization.

  1. Increase availability

With different time zones in many parts of the world, increasing availability 24 x 7 by building a better website, valuable apps, and using chatbots to answer customer queries is essential.  Also, collecting data from visitors and using analytics to get valuable insights will make small businesses reach new heights soon.

  1. 5G the next digital trend

Since the COVID-19 pandemic forced most people to work at home, which is more likely to continue in the future, the need for fast internet resources is on the rise.

Hence, many big companies have started their 5G transition initiatives, and small companies should also follow suit to be an early bird to outsmart competitors.

  1. Have the right partner for digital transformation

Have the right partner for making your digital transformation journey easy and fast within budget to get better ROIs. Only the best can offer simple digital tools, trends, and solutions ideal for your business to grow gradually to new heights.

 

Digital Marketing

How Should Small Businesses Approach Digital Transformation?

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Apple was a small business started in a garage by Steve Jobs in 1976.  But for decades, it is the most valued company first to cross the one and two trillion dollars in market capitalization. So apart from showing the world how small businesses can become global, they also paved the way for digital transformation. Now it is transforming small businesses worldwide to become big corporate companies cutting across global barriers.  It is the reason that Gartner reports that one of the top three priorities of enterprises is digital transformation, and IDC projects that its spending would cross 1.18 trillion by the end of 2019. And with the unprecedented COVID-19 pandemic, there will also be a rapid resurgence of digital transformation across industries worldwide.

Hence, let us check how small businesses should approach digital transformation to become big companies fast and easily.

How do digital technologies impact businesses?

Before diving into how small businesses approach digital transformation, it is pertinent to know how digital technologies impact businesses. Today’s customers differ from the days of brick and mortar businesses.  They are all well connected and informed, thanks to the digital transformation. With smartphones being used by over half the population, they have the technology with the internet at their fingertips.  Hence, they expect higher and only businesses fulfilling them can sustain and succeed in this digital era.  It is the reason that many studies confirm that over 75% SMBs or small and medium businesses confirm the impact of digital technology in their business.  Hence, most 82% of them are engaging or planning for digital transformation now than ever before to outsmart their competitor and grow on a global scale.

The ways small businesses should approach digital transformation

Digital transformation changes the way companies operate and offer value to their customers.  It is by integrating digital technology in all aspects of the business, focusing on customer satisfaction.  The 2019 Watermark consulting report establishes that the companies focusing on customer experience have three times better performance than those without it. But unlike big companies and enterprises, small businesses need to overcome many challenges for successful digital transformation.  They can have easy access to modern technology, cultural support, vendors, and others not easily available for small businesses. But with a clear plan, even small businesses can have digital transformation with the help of the right vendors and others. The following are the ways for small businesses should approach digital transformation for developing their business.

  • First, small businesses should acknowledge and embrace the key digital trends to reap their benefits
  • Identifying the key customer needs is essential to plan for the digital transformation to have the best customer experience
  • It is vital to pursue a practical digital transformation approach within the budget constraints
  • Take all stakeholders in the digital journey into confidence with effective collaboration to make it successful
  • Sending emails in a blast is not effective as it is time for personalized emails for having an individualized contact strategy with all customers
  • Focus on using data as key to digital transformation and collect and analyze them for providing the better customer experience
  • Moving to the cloud for not only storing data safely at lower costs but also to leverage the elasticity, efficiency, scaling, and others of its providers to save money and effort
  • Using artificial intelligence and other new technologies as early as possible will help improve customer experience and engagement for growing the business

Hence, small businesses need to choose the right vendors to make their digital transformation seamless, fast, and convenient. They have all the above expertise and more for making it an enjoyable experience apart from a highly rewarding one.