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Increasing trend of Private Browsing

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Many of you would have heard recent news about Google downtime. Although the downtime was very short; according to internet analytics experts this caused a huge fall in online traffic globally. This shows how heavily dependent we are on these recent search engines

When you surf the web, it leaves behind a trace of your internet usage in forms of cache, cookies, browsing history. While this could be helpful for some as it makes it easier to revisit webpages that you already did; it could be pain for others who do not wish to make their browsing history/pattern known to everyone. Thus the concept of ‘Private Browsing’ came into picture. Most popularly referred to as ‘Porn-Mode’, this feature prevents browsers from storing your browsing history, images, videos, and texts within cache. It also stops storing cookies and flash-cookies. In your web browser you can enable private mode for selected sessions. Every time when you open the browser your inclination towards privacy may be different; so activating private browsing mode may give you positive or negative output depending on your inclinations. Private browsing may not protect you from viruses, hackers, or identity thefts; it simply won’t record your browsing content on your device. It cannot stop other sites, networks from tracking your activities because when you enter a search in the browser it usually travels through many other sites and networks, until you get to final result.

When you log on from someone else’s computer, when you handle multiple accounts on same browser, or when you are using public computer; you will opt for private browsing. There could be many reasons that could make you think about using Private Browsing such as planning for a surprise for your family or when you want to surf the web for your personal stuff or access the website that you don’t want to get tracked at your workplace etc.

With increasing inclination of people towards the use of private browsing, many browsers started supporting it. According to some references, earliest instance of private browsing was with Safari browser bundled with Mac OS X_Tiger. The first private browsing came into use in May’05 and from then on with the increasing usage; gradually many other companies have started making this feature available on their browsers. Google Chrome was the next to follow the suit when it launched this feature with the name “Incognito”. Soon other browsers like Internet Explorer, Mozilla Firefox, and Opera jumped on the bandwagon.

At present you will find private browsing with almost every browser available. This feature has not only made its way in the web browsers; but has also entered into modern way of browsing with electronic devices. Initially it was only available on computer for web browsing; but now you can enable it on your iPhone, iPod, Kindle fire, Android phones etc. Even though private browsing is not full-poof security; the purpose of hiding your stuff from others is getting served. Ever-growing use of private browsing indicates the high value in current market share.

SEO

Facebook way of marketing Retail Business

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These days Social Networking Platforms are expanding their footprints by ever-growing number of users. With these avid fans of social media, these platforms are growing at a rapid pace. Facebook is no exception; it is emerging as the top-most social media site used by millions. Thus it’s also emerging as an effective means to reach out to masses. Have you ever thought of marketing your business through Facebook?… Well, it’s quite an easy and effective way of promoting your retail business. Recently Facebook has taken some definitive steps to enter into marketing area for small and medium sized businesses. Make use of this facility to enhance business appeal. Facebook is an effective way to connect with many people to gain popularity. Creating and maintaining Facebook business page helps to create your brand image. Follow these simple steps to grow your business though Facebook:

  • Create Business Page:

Creating business page aids in providing information about your business to the users. Create eye-catching and informative Facebook business page to attract more visitors. It is a human tendency to remember person (‘people’) rather than business names; hence linking your personal profile as well as profiles of people working with you to your business page is beneficial for gaining publicity.

  • Build your Followers’ Chain:

Once you set up your business page, building followers’ chain is yet another critical task. Facebook ads can help you in this effort. You need to take extra effort in getting large number of quality followers/fans because presence and success of your business lies in their hands.

  • Engage your Followers:

Just building huge number of followers on your business page will not suffice for getting the volume. Create successive string of content on your business page to hold your audience. Post content related to sale, discounts, special deals, offer of the day. By posting unique and appealing pictures, make your followers active and get them at your door step.

  • Maintain Influence:

Keep watch on the behavior, likings on your page. You can then accordingly plan for announcing special discounts, deals, and coupons for specific time period to turn those visits and likings into actual cash. Offer special reward programs for liking the page. When you ask people to ‘like’ your business page they usually won’t do it instinctively; but if you offer them some rewards, there is a high chance that many of them will spare some time for visiting and liking your page.

  • Focus on Location-based Visits:

Always help your followers to share their visits to your specific retail outlet. Make sure they share their experiences, likings for your product/services so that their friends and people in their network will also get know about you.

In a nutshell, building a business page on Facebook has far reaching benefits. It provides you the means to reach out to broader audience, even beyond regular customers through their linked connections. It also helps you to enhance customer experience. Building solid foundation is always essential for building an empire.

SEO

How to Optimize Long Tail Keywords?

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Long Tail Keywords Optimization

Long tail keywords were in trend when SEO started, and just like anything from the past, this trend is gradually coming back. It may sound surprising to many of you but long tail keywords reap a lot of website traffic. However since it’s a relatively uncommon practice now and SEO methods have changed from the past, you will have to take a different route to come to the same destination.

If your website is wordy, optimizing for search engines is a big hassle, but with long tail keywords, it becomes fairly easy. It’s surprising but it’s true.

Long tail keywords are very easy to rank because they are less competitive. This means that you can optimize your website for search engines with hardly any work. What’s more, you don’t have to deal with SEO for longtail keywords on a page-to-page basis. You can work the entire website together!

So let’s see how you can go about optimizing your website for long tail keywords.

  • Detailed Content: Using detailed content helps accommodate long tail keywords on its own. But remember to not make it too wordy. Instead choose to create a balance between words and details.

Like for ecommerce websites, going into detail would mean not just writing a “skirt” but a “knee-length red polka dot cotton skirt”. You can work with measurements of products, their material, make, uses etc. You can high conversion terms like buy, find, for sale etc. which are likely to feature in people’s searches.

However, don’t think that just writing and rewriting something will get you there. You need to have a proper description instead of tweaking text to make it longer.

  • Website Size: It is a given with websites providing multiple brand retailing to have multiple pages and it becomes impossible to write content consistently for each and every page and every single product on it.

So instead of writing too much for everything, you can name them SEO-wise so that the customer gets a lot of information in the name itself. The names of the products can be like the example given above. You can even add the brand name to it. If there is a model number, add that too.

  • Optimizing the Regular Way: Long tail keyword optimization is just like optimizing head terms for your website. Only the nature of the keyword will be slightly different. So keep optimizing the way you would for a regular head term, and replace that with a long tail keyword.

Before you know, you’ll have traffic raining in on you like never before!

SEO

Alternatives to Google Analytics You Should Consider

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Since its inception, Google Analytics has remained the impregnable tool in the screen of website analytics. The top 10,000 sites on the planet and 57% of the world are using this tool. Prior to its launch, people did not have access to a tool, but what this brought with it is a powerful, accurate analytics that helped masses and particularly site owners a lot. People now have freedom to make smarter decisions for their website and their business.

Analytics seem to be the starting point for a myriad of tasks that encompass everything from increasing traffic to improving conversions or conceiving great new content ideas. However, as everything comes with a time limit, even the Google Analytics tool now seems to getting shorter on time. The many new tools that have now emerged, some of which are pretty good, has made it possible.

Why get over Google Analytics now?

Therefore, if you still think that why get over Google Analytics, here are few reasons:

  • The ubiquitous nature of Google sometimes causes a hindrance in its path, where people believe that controlling multiple parts can often seem uncomfortable.
  • The complexity of the tool seems off-putting, and with the fifth version being released, this is bound to get intensified.
  • Google Analytics does not have everything and is not for everyone. Besides, some new tools packs far better features than this Google “product.”

So, let us just quickly see what the alternatives available are


The choice of alternatives largely depends on what the user is looking for. So, let us see the top five alternatives that offer something for everyone


Clicky

Clicky seems to have a long list of pros that cannot be just overlooked.

  • It is much easy to use and understand
  • Real-time view of who is on the website, through “spy” is excellent
  • Live web analytics, helps you know how many people are visiting the page you are on now.
  • Clicky offers the freedom to set up alerts that are triggered by specific actions on your website
  • You can get analytics even for your twitter account
  • Recently added heatmaps to help paid users enjoy uptime monitoring
  • This is free to use for 3,000 page views daily.

Cons:

  • Like every coin has two sides, even this comes with one that is a price, which may range from $9.99 to $19.99 a month

Reinvigorate

Some pros that can help you gain real time advantage on the web include:

  • Live auto-updated site activity
  • Hottest heatmaps, help you get the clicks you desire
  • Desktop Snoop helps you know every time you have a visitor, user sign up, sale and more
  • With NameTags, get to know your visitors
  • Granular Graphing
  • Monthly, daily, or hourly real time data for site visitors

Cons:

  • The only one, as everything comes with a price even this asks for one after a free 14 days trial

Piwik

This open-source alternative to Google Analytics, is said to have over 500 features, let’s see the few top ones

  • Offers freedom to install your own server
  • Fully open source
  • Runs on PHP and MySQL
  • Interface is purely web based
  • Myriad of plugins for easy installation
  • Simple dashboard, easy to understand
  • Real time stats
  • Unlimited free version

Cons:

  • The way of tracking bounce rates is similar to that of Google Analytics

Open Web Analytics (OWA)

Available as a self-hosted open source solution, this has many benefits:

  • Can be used to track multiple websites
  • Easy to understand and use
  • Feature rich, free to use
  • Separate stats filtration, Heatmaps and mouse tracking

Cons:

  • Amazing as a free product, but the bounce rate and time on site weakness is same as Google Analytics, not perfect, but somehow the best free version out there.

StatCounter

The better-known alternative of Google Analytics, StatCounter may not look beautiful, but is pretty impressive. Few pros include:

  • It is free of cost
  • Installation is pretty easy and quick
  • Gives insight into popular pages, visits, visitors paths, exit pages, incoming keywords and more

Cons:

  • Although free, but this lacks few bells and whistles that are really important for any tool to be judged as a good analytics tool.

The bottom line:

For any person in search of staying away from the googly-eyes of Google, today there is no shortage of excellent alternatives to Google Analytics. From free tools to paid alternatives, the choices are many, what is needed is creating your own personal list. So, give these a try and get over the Google craze!

SEO

Tools That Can Be Used to Manage SMO Better

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Social media has emerged as the most opportunity-veiling platform that can help get not just increased traffic, but can rally round in generating new leads as well. Having a presence on all major social networks like Facebook, Twitter, and LinkedIn is not just important, but imperative to give your business a brand image on the web. There are some big players on these podiums that have become the gurus on whose footsteps wish to walk all others. So, what are these leaders using to manage their accounts so effectively on web? Let’s take a quick tour of these tools that can help in managing SMO better.

  • Hootsuite is one such tool that helps in managing accounts on multiple networks, measuring campaigns outcomes and tracking conversions by making use of mobile devices and web. This can easily help in keeping track of unlimited social profiles, with enhanced analytics and message scheduling, while helping in getting insight about Google analytics and Facebook integration.
  • Buffer helps in easily scheduling content across most social networks. It’s like a virtual queue that users use to stagger posting times, which can happen all day through. Micro-managing delivery times seem erased now and one can know about the reach of their posts much easily.
  • SocialOomph helps in providing a number of free and paid productivity enhancement features for social networks. Users can enjoy tweets scheduling, keyword tracking, retweeting, viewing mentions, auto-following and more such amazing features. Reciprocating follows by users will seem much easier with this effective tool.
  • Tweetdeck offers many enhanced features for Twitter, while helping in managing Twitter feeds and filtering what matters. Tweets scheduling and staying updated with instant notification alerts can now turn much easy and hassle free.
  • Tweepi is a distinct management tool for Twitter that helps in easily getting rid of unfollowers, cleaning up inactive and reciprocating followers. The pro version helps in unfollowing action of almost 200 users at one time.
  • Sproutsocial helps in offering a single stream inbox created to help users never miss on a message, tools and more, while collaborating and scheduling messages to all the major social media networks.

Above mentioned are just very few of the long lists of tools that have been released to help users and businesses manage their social media optimization campaign better. Remaining active on these platforms can help in creating that brand image for a business and also in experiencing much increased ROI and profits for a company.

SEO

8 Things that Makes Press Releases Imperative in SEO

Press Release (PR) is a kind of newsletter, which can help in making announcement about any new development at your company. A part of any business’s online as well as offline promotion, this is a loved method by Google, the search engine leader. Press releases are considered much more than just a company’s sales pitch and ad letter. It can help in engaging your customers by keeping them informed about the new launches and movements of your company. Releasing press releases whenever something new is added to your work portfolio, is good to make the press informed and to keep your valuable clients updated.

Let’s See How Press Releases Play a Crucial Role in Search Engine Optimization

If still unaware that how a press release can be of help for your online marketing campaign, here are few pointers, which may give you the answer.

  1. Press release if written with fresh, new content is bound to bring to your website many new visitors, which is what SEO at its core focuses on.
  2. It can help in providing a better exposure for your website and business among online audiences
  3. PRs can act as a good means to get quality backlinks for your website (again an SEO advantage)
  4. 4. You have a chance to explore new avenues, as new visitors get to know more about your services
  5. 5. The search engine spiders too love crawling sites releasing genuine PRs (good for your SEO)
  6. 6. Your search engine visibility and ranking can shoot up, if the PR is published on good directories that have high page rankings
  7. 7. It is a great tool, if your business is new and you think affording marketing campaigns can cause a burden on your wallet.
  8. 8. PRs if written effectively are adept to improve your site’s ranking on SERPs ( the core offering of SEO)

Remember, everything comes down to how well your writer has been able to put it down in words. One such example of a PR that appears to be perfect reference for a good copy can be viewed here – http://www.prweb.com/releases/seo-india-company/brainwork/prweb10726373.htm.

The content here has been framed in the ideal format with proper emphasis on the company’s keywords as well. Describing about the company’s new SEO packages, this PR is an ideal example of everything displayed in a balanced form.

So, try creating a PR that can act as not just a promotional part of your company’s dexterity, but can even fulfill the dual purpose of getting you backlinks and making your valued audiences aware.

In the end, it is about words that matter and publicizing on the right platform is quintessential to get in return, what you actually anticipate, to get your SEO efforts paid!

SEO

How Social Bookmarking Sites Can Boost Traffic?

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Social bookmarking sites can help in transforming the traffic algorithm for your website


Let’s tell you how


Social bookmarking helps you save websites that you have browsed, for future use. Don’t, think you have used it, then think again. Have you ever sent a URL to your friend or colleague? Of course yes, isn’t it; it means you have used this tool. Using this tool helps you keep track of all those saved URL’s from any place on the earth and without even using your own machine. What you need is online connectivity, that’s it!

The uses this tool can be put to are many


When making use of this tool, you get the freedom to categorize, distribute, and administer bookmarks; it in fact helps you to remember pages that you think will prove useful for reference in future. In addition to being a public bookmarking tool, social bookmarking is one of the three most popular ways to create quality backlinks to your website. These backlinks are very important if you wish to rank your website high on foremost search engines and for the success of your SEO efforts.

Want to get quality traffic in high numbers, use this tool


Some years back getting traffic from the so called social bookmarking sites was no less than rocket science, but with the popularity of link building and more such terms flowing in, it no more remains a miracle. After inculcating their expertise and skills, SEO professionals all over have concluded that using this tool can actually help in gaining quality traffic for any website, which is enough to generate leads and even convert them.

How to get visitors to your website by making use of this popular tool?

Wondering how you can increase traffic to your website by making use of this bookmarking tool? Read through for answers


  • Headlines are like the first things that reader’s notice, so try making it catchy and impressive. Headlines that leave users craving for more and can motivate them to read through can do the magic.
  • As you know content rules, so try adding content that not just flows with the ongoing, but offers something distinct, yet informative to readers.
  • Believe in keeping it short, crisp, and concise; for being busy as a bee no one has the time to go through long tales.
  • Readability must never be overlooked, try stepping in your reader’s shoes before coming up with any new piece.
  • Try being original; Copying content or just modifying it will do no good.
  • Article submission time is crucial, so try choosing it wisely to rank your site on the first page.
  • The category you choose is imperative; posting articles that don’t fit in any particular place is like doing a blunder.
  • When placing a link, try following ways that can help not just you, but others as well to bookmark and vote easily. Including a bookmarking button at the bottom is good option, this will help all those who like your article, share the same too.
  •  Never overlook fields like RSS feeds, affiliate marketing and newsletters; these can actually get you followers.
  • Correct, up to date information is a must, as nobody likes binging on stale news.
  • Ads placement is also important; place it where your readers can actually view these.
  • Remain active, try participating in discussions; don’t just post and forget the article like it’s a bygone thing.
  • Try using English, as it’s the universal language that most readers understand.

The bottom line


Social bookmarking sites are one of the most used tools to help in paying off generously for your search engine optimization efforts. Instead of going for anything blatant, try choosing the “tried and tested” ways, as you would never wish to stake something so valuable, ”your websites reputation”, just to save a few bucks!

SEO

Essential Aspects of Optimizing a Page for SEO

With large number of business websites and ecommerce applications, the concept of SEO continues to take higher priority for building the visibility and popularity of any business among target audiences across the world. SEO or Search Engine Optimization can be described as the method of earning traffic by using organic or free listings that are offered by search engines. Web pages, websites, videos, and online documents are presented before the user by search engines, based on ranking that is decided as per the relevance of the page in terms of user’s query.

Two Main Areas of Focus in SEO

  • On-Page SEO

This process includes various optimization techniques that can be done on web pages itself, so that compatibility with search engines is improved. Keyword research and selection, their density, meta description tags, sitemaps, and URL structure are some of the important on-page techniques.

  • Off-Page SEO

As suggested by the name, it includes various techniques involved in optimizing web pages that are beyond the scope of a website. Popular techniques used include link building, and social media marketing.

Expert SEO companies make use of such effective techniques so that organic search results can be improved, thus building popularity and visibility of the website. Some of the steps that are used in optimizing a web page with search engines are mentioned below.

  • Meta Description and Keywords in Meta Tags

Meta description tags play a significant role from the perspective of search engines as well as online users. Used as a means to represent the website, the descriptions are also seen by online users when the site is displayed on the search engine results. Keywords used in the meta tags should have high relevance, and they should also be used in the web page content.

  • Use of Keywords in Image Alt tag

Images are used extensively in websites to make them rich and interactive. However, search engines only understand the Alt tags to comprehend the images, rather than translating them directly. Hence, a proper description of images with relevant keywords is important as a step to optimize the page.

  • Relevant Keywords and Quality Content

When selecting keywords or phrases, it is important to ensure that they are relevant to the website, and they should be used optimally, with strict attention to density. The content should also be unique and well written, as standard in content is an important factor for search engines.

  • Link Building

This process involves building links from other popular, high-traffic sites and blogs that point back to one’s website. The quantity and quality of links are important factors to be noted in the process, to ensure effective optimization.

Using different anchor texts, title tags with keywords, social bookmarking, submission of articles and blogs are also some of the SEO techniques that are used. It is important to make sure that the SEO techniques used are ethical, so that they can have long term benefits for the websites.

SEO

Challenges that SEO Consultants face in their Profession

Do you feel that an SEO consultants’ job may not be that demanding? Well, your mindset will change after reading this article.

SEO consultants work synchronously with clients occupied in different spheres of business, and work towards resolving the various website related issues, and requirements put forth by them. The following points describe these challenges, and may help clients in appreciating the work and efforts offered by the consultants.

  • Competing with Sites Which Use Unethical Techniques

Professional SEO consultants are quite responsible, and so make sure that they use white hat strategies. However, their efforts go in vain when they find websites, which use unethical SEO methods, such as poor quality content, occupying top ranks, while hiding successfully from the tough guidelines and algorithms designed by Google. With clients also questioning the effectiveness of their work, by comparing their respectable practices to these sites, consultants are often left speechless.

  • Dealing with Diverse Attitudes of Clients

SEO consultants may have to be at the receiving end of situations where the climate may be impatient, which may even lead to confrontations. Trying to handle such situations diplomatically can be an answer, however, consultants also find it effective to hold one’s stance assertively, as long as they are correct in the SEO services offered. Worst case is that one may lose an account, however extremely unreasonable clients can also leave a negative impact on business.

  • Assuming That SEO Consultants Can Resolve Any Website Related Issue

Some clients may be oblivious to the distinctions in the job descriptions of a web programmer, developer, designer, or an SEO consultant. They expect the professionals to resolve any website issue, and so consultants may have to describe their field of expertise to them, and guide the clients to the suitable solutions.

Another facet of such assumptions is that some SEO consultants even face situations where they are required to increase the rating and online popularity of products or services that are average, or which are rated low due to the low intrinsic qualities. It is essential to understand that SEO can enhance the business, as long as the services or products offer excellent value. SEO can help such professional businesses in extending their visibility among audience, but cannot fix the mediocre value of a product or service.

  • Instant Results and Emphasis on Poor KPIs

It is important to understand that SEO consultants are not magicians who can magically fix the SEO rank and offer benefits immediately. They are often surrounded with urgent requests and mails for delivering faster results. In such situations, it can prove to be effective in explaining the complications of SEO, and that it is a gradual process, which requires many steps, analysis and report studies. Such steps can ensure long-term effects in improvements of rank.

Consultants may often find themselves in situations where they face to answer queries that are based on incorrect information, such as the unnecessary emphasis on poor level key performance indicators or KPIs. It is important to set the facts right by informing that high ranking is just one of the priorities and that various other aspects such as increasing conversion rates, as well as boosting profits are equally important.

  • Delaying SEO Till the Final Web Development Stage

One of the major professional hurdles faced by SEO consultants is when they are handled newly developed websites constructed without attention to SEO, and required to implement SEO techniques. Such changes may prove to be costly, and so it is recommended to include the services of the consultants since the design and development phase, so that the site work cohesively in terms of functionality and SEO compatibility.

They also counter cases wherein the importance of content is assumed to be low, since the role of quality content in SEO is not understood. The focus should be on emphasizing the role of SEO targeted content, and its prominence in boosting the ranking.

  • Tackling the Issues Related to Rates and Payments Per Link

Consultants may often be compared to their competitors for negotiations in rates, and in such situations they can put their thoughts forward by highlighting how much profits the business is going to make with their quality SEO techniques and strategies.

With link building being an important part of SEO, consultants often face offers for purchasing links with payments designed per link. Understanding the risk of such unethical techniques, professional consultants turn down such offers and communicate the importance of implementing ethical techniques.

With many updates and development in the field of SEO, the efforts of these consultants are quite valuable, and experienced consultants face such challenges with optimism and resolve them in a sensible and diplomatic manner. Read more

SEO

Step up the Number of First Page Listings on Google

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Earlier, when one entered a search query in Google, the result pages that were displayed were observed to have a few ads inserted with the relevant results, which gave an overall impression of clean and organized pages. Nowadays, the search pages are viewed as platforms for building rankings and increasing the visibility of the company. With better control over the first search page positions, online businesses can have improved power over their brand image, and make them accessible for more online users. By controlling increased number of organic links associated with its brand one the first search page, companies can market their brand in an efficient manner.

Using Media- Images and Videos

Search results that no longer include just text, image search result extend the playing field, as they are also prominent on the search result pages. This method is highly effective since it is used to fewer websites, and so there is ample opportunities for businesses to stand out. They are also field specific and can be excellent for companies occupied in travel and tourism, and hospitality. Clicking on that image will direct the user to the web page where the image is located. Another form of visual element that is used for increasing the rank is using videos in SERPs. Video clips embedded on the site that are used in search results prove to be effective in building ranks.

Focusing on Domain and Related Aspects

With Google taking effort to reduce domain crowding, it can show more than one listing for a business on the result page. With more number of individual ranks for the same domain, the businesses can have increased visibility. The view of the company’s sitelink on the search result pages can give a great idea about its ranking. With two categories of site links supported by Google, standard and expanded, businesses can plan towards taking hold of more area in the search result page, and thus earn more visibility. They also need to focus on quality alt text and anchor text in terms of original, concise, and relevant content, as the Google Webmaster tool can penalize unused sitelinks.

Additional domains are debatable, however, can be effective in driving the search results. There are various instances that can help catch more listings relevant to the search, such as creating dedicated domains for particular products or services, or geographical regions.

Sites related to newspapers and financial market updates, can take advantage of the opportunities offered by Google News. As long as the content adheres to the technical regulations and quality criteria set by Google News, articles can earn excellent listings. With this platform, current new content and updates are also displayed in the results with the queries that have topics relevant to them. An overview of results related to shopping queries shows that that although they look organic and display as such, they are not really organic. Local information that includes listings relevant to a specific locality of region, and map views is also seamlessly integrated with SERPs. They are most beneficial to companies with retail points, which are relevant to certain regions.

Another popular strategy to earn better listing in SERPs is to focus on third party websites with excellent authority. Blogging as guests on other outstanding blogs that are relevant to the business or updating the social media pages can be useful. Read more