Search engine optimization is getting the users to the websites with an unpaid technique and attracting them to stay on the page.  Every organization uses SEO technique to bring in more traffic to their website, engage them and help them find their search result.

Every search engine like Google, Yahoo etc show the primary result on the first page itself based on the keywords that has been searched.

The search engine shows those websites on the first page that have good rank based on what is important for a user.  The best way to generate traffic to any website is by using quality content.

It is truly said by the tech experts that content is the king. The content on any website can create and destroy the customers.

People are attracted to creative and crispy content which can increase the brand value of any organization.  They don’t have time to go to the third page of the search engine and read. They are interested in the content of the first page.

There is lot of information on internet which a user have access to, but what is that unique quality in your website which can land any customer to your page is – CONTENT.

Content is created to inform and influence people. SEO uses that content in keywords that are most widely searched.  Using relevant and popular keywords is the best way to attract customers towards the brand.

Using jargons and inserting typos can make the visitor go back and click on other websites. The quality of any website depends on the value of words used. Bringing in new content attracts and persuades more audience. If the website creators or the organization uses old content there are more chances of low ROI.

SEO content can be different texts like articles, blogs, videos, images, infographics etc… people are interested in reading more creative and short content. Content with heavy text is avoided by any audience.

SEO demands keywords which are used to generate more traffic. Content uses those keywords which helps SEO attain what it wants.

Now, we have Adwords which are bid by the brands or the website owners to attain the first position in the search engine.  As we know, people are not interested in any content that comes on or after the third page of the search result. Every search engine uses adwords to land customers on their page and boost their sales.