There are several ways of representing an idea or thought through your website. These include graphics, pictures or text. But all this may not essentially convey the message that you actually want to convey. This directly affects the conversion rate of your website, which is the rate where a customer eventually ends up buying a product of yours.

When people are not willing to view the essential factors of a website then they are to be shown so with the help of information graphics. Information graphics, popularly known as info graphics is that category of signs that you see everyday beside a street. The power of such signs is to divert the attention of the viewer in a single glance.

This type of highlighting method has been in use in the real world from a long time, but the present web trends are marking the presence of info graphics even on the internet. The info graphics used on a website mainly focus on diverting the attention of a web user in the first glance to make them notice other important factors of that particular website.

Such info graphics can even be used fur submission on other social networking sites, web portals or websites. This will help those users to reach your website, who even haven’t heard of it before. The designing of info graphic can be based upon the services and products that a company offers. As these signs solve the purpose of conveying pictures as well as information, thus their use will eventually lead to better understanding of a company’s products and services for the web users.