Reverend digital marketers seek to establish themselves among the big market players. However, as the time has passed on, these marketers have recognized another uncharted dimension of the digital landscape in social signals for SEO. At the beginning of 2014, Google came forth with admissions that social signals are not integrated into the scheme of their ranking algorithms. However, nothing can undermine the social dimension of digital marketing. Moreover, it is worth noting that social is a major driving force to pull down traffic, originating both organically and via paid channels.

Domain Authority

Although there is no evident data testifying to the role of social signals as a vital and decisive force in the domain authority, some results over the years have made a strong suggestion to its potential in enhancing the overall authority of a website. As traffic draws in towards your website from trusted channels, it takes the value of your site a notch higher. Further, Google regards these social signals with ‘brand signals’.

Social Link Building

Traditional link building has undergone a rapid transformation over the years and authority link building should be a vital aspect to SEO strategies. However, natural links cannot be overlooked, regardless of the fact that managing them is an intricate art. In addition, social links hold inherent authority, especially in case they have redirected from reliable social media platforms.