Tag Archives: Google

Responsive search ads are a dynamic combination of descriptions and headlines which help reach out to target consumers and Google has added new features to the same. RSA is important for every advertiser and the addition of new features show that Google lays prominent importance on the same. Google has rolled out four reporting as well as new feedback tools for responsive search ads. These features will make a strong impact on your ad searches. Details about the new features are listed below.

There will be suggested descriptions and headlines which will create new responsive search ads and it will roll out in English at the beginning followed by other languages.
In order to make it easier to create responsive ad searches, Google will also start importing the headlines as well as descriptions from the existing texts ads in an ad group and it will be rolled out in the coming months.
You will be able to add beyond the minimal descriptions and headlines in order to increase your score. The ad strength dial will update in real time.
You can view the ad strength updates in your Status column under the UI so as to see if the ads are disapproved or whether you are losing impressions.

The features show that responsive search ads are here to stay and will continue to make an impact in your marketing plan. Google will continue to make investment in this format and the tools, which shows that advertisers should embrace the same at the earliest. If you move early, you will be able to see the best results by experimenting with different features. Responsive search ads are available in Turkish, Danish, Norwegian, Italian, Portuguese, Dutch, Swedish, Japanese, Polish and Russian.

News

Google redesigns the Assistant for touch and digital transactions

October 16, 2018 brainwork Leave a comment

Google Assistant made its debut a few years back and since then most of the interactions with the Assistant include touch and voice. Google has given a makeover to its assistant on phones and it has made it easier to get things done for the users regardless of their preference to use their hands or voice or a combination of both.

The new Google Assistant design merges the text and talk on the phone while providing the most relevant information when you need it. All you need to do is ask Google Assistant for something and then use the images, buttons and sliders to interact. This will help you find results within a few minutes.

Their new phone design includes wider visuals that are easy to glance at, it has new sliders and controls that can easily handle the smart home devices and you can use these sliders to control the volume of the smart speaker or the dials which can help regulate the lights to the right brightness. Additionally, it has an interactive messaging interface which allows you to use your fingers in order to change a word or add a comma and make any other quick edits while you compose messages.

Incase of Android phones, it is also easier to access an overview of the day. All you need to do is open the Google Assistant and swipe up in order to get organized data which is based on the time of the day and your interactions with the Assistant. For those who own a Google Home device but have not used the Google Assistant on their phones, you can now use the device and find out how the touch and voice work together. You can ask the assistant to help you look up at your work and you will notice that it is much easier to do it now.

News

Google’s August 1st core algorithm update: Who was impacted and to what extent?

September 13, 2018 brainwork Leave a comment

Google updated its search algorithm on 1st of August and here is everything you need to know about it. This broad core update by Google focuses on medical and health sites. But many sites apart from them are also impacted by the update. There is basically nothing you can do to fix your site but you can offer great content and a unique experience to the users. The update is known as Medic Update because it focuses on the health and medical space. Google has stated that this is a broad, core update and it does similar updates many times each year.

There is no particular method you can use to fix the pages. Instead, remain focused on building great content for the users. Google stated that some sites could notice drops or gains. The changes introduced into the system are benefitting the pages which were previously under-rewarded. This rollout will impact all Google search results across different regions and languages.

Who was impacted?

This is a global update which means every type of site has been impacted. However, it has been noted that there is a focus on medical and health sites in addition to entertainment and gaming niches. It has also impacted ‘Your Money, Your Life’ sites. These sites are focused on money and life.

What can you do?

Now that you know there is a change in the Google’s algorithm, there is nothing you can do to fix it. There is no solution to the same but Google suggests that you improve your website, create better content and make it a unique experience for your users. This could lead to a better ranking of your site on the next update.

News

Sundar Pichai Takes Over Google Incumbency

August 14, 2015 brainwork Leave a comment

The moment, which had been long overdue, finally surfaced on 10th August 2015, when Sundar Pichai, an IIT-alumnus was announced as the new CEO of Google Minus (a slimmed down version of Google). This announcement was an outcome of re-structuring, which prompted creation of a mother company, Alphabet.

Brainchilded Google Chrome

Sundar has climbed up the verticals in a very short span of time. Started out at Google in 2004, when he was assigned to building the Google Toolbar, which allowed Google to be a default search engine on different browsers, the course of next few years saw him taking over Chrome, Google’s web browser. The introduction of Chrome to the world in 2008 had created waves in the tech world as tech buffs cast doubts on the capabilities of Chrome to stack up against Internet Explorer and Firefox.

Glorious Journey Marked with Glorious Achievements

As the time rolled on, Sundar bagged more feathers to his cap and assumed the role of vice-president. Subsequently, he was promoted to the position of senior vice-president in the year 2013 following his expanding portfolio, when he nailed down Android into his covetous achievements. In the ensuing course of activities, he was placed into the role of Google’s product chief and he assumed the responsibility for the management of affairs of Google software products including YouTube.

News

Google Tests New Mobile Interface With “Slow to Load” Label

July 7, 2015 brainwork Leave a comment

Considering the surge in the number of Smartphone users worldwide, Google treated its visitors with a couple of delightful surprises last week.

According to the CMO’s Guide to Mobile Marketing, over the past 4 years, Smartphone usage had grown by 394% and tablet usage had been up by 1,721%. Moreover, the combined usage of both these platforms was estimated to account for 60% of the entire digital media time of an individual.

Thus, tapping on the vast possibilities of the growth in Smartphone and mobile devices, earlier this week, Google tested its newest features for mobile devices. The new test by Google revealed the Google logo centred atop the search results, with a large search box beneath and a minimalist blue navigational menu.

Apart from the cosmetic change, the red “slow label” test by Google back in February was revived once again. When, a little yellow warning sign was placed next to the websites that load slow on the Google search results.

The explosive growth in mobile device usage has raised the bar for emerging businesses worldwide. And, with Google rolling out new features, it’s time that your organization learns to connect with its target consumer.

SEO

Metadata & You Best Practices, Benefits & Implementation Made Easy

November 1, 2013 brainwork Leave a comment

To put it simply, Metadata is “Data about data”. Traditionally it was used in card catalogs of libraries; but with the increase in use of digital data, it is also being used to describe digital data. Getting exact metadata in your code is extremely important as it will help in brand engagement and SEO. There are different elements of metadata which are beneficial for you.

Titles and Descriptions:

These days’ title and descriptions have gained a lot of importance because of many social media platforms. Keywords, user-targeted copy, humble HTML title tag and Meta description Meta tag are the key factors for SEO.

Twitter Card:

This will help you to improve the looks of your tweets. In Twitter Card with URL, you can specify different types of card for summary, summary with an image, video and slideshow. You can specify how you want your tweet to look like after it is tweeted.

If you want to execute these changes in your twitter profile then just put the tag in HTML. After testing it with the Validator tool, apply the changes on twitter into the program with the help of Twitter Developer. It may take couple of weeks to get these tags accepted.

Open Graph:

Open Graph is Facebook’s brainchild. As it is Facebook’s invention, it was only used by Facebook in the beginning; but gradually many other sites started adopting this protocol. This is used to supply semantic information about the webpages, types of content that can be shared like videos, photographs and other types of content. Recently in Google search they have started showing video play icon with the Open Graph tagged videos.

Similar to the Twitter Card protocol, you can specify the viewing options of your content in advance with Open Graph protocol. This is a good tool which assures you brand engagement.

Schema.org:

It is a protocol that includes almost everything. It is the common structured data protocol of a group of different leading search providers. In local search results, events like concerts and movies, recipes, name and addresses, articles, and embedded videos; Schema.org protocol is used.

Due to its complex nature, it may make sense to check the quality of your code with some tools like Google Structured Data Testing Tool.

Google Specific Metadata:

There are bunch of custom made Meta tags used with Google; however publisher Meta tag and authorship Meta tags are the ones that impact SEO the most. Adding authorship Meta tag in combination with the website to the “Contributor to” section of your Google+ profile will help you in getting rich snippet. It will show your content with your picture.

Publisher Meta tags are created for individuals. This helps you to find which Google+ pages are connected to the web.

Implementing metadata in your CMS is a simple task. WordPress also has multiple plug-ins to establish various metadata protocols. In Joomla and Drupal also you can find few plug-ins to create metadata protocols.

As there are many advantages of adding metadata to your content, many bloggers and brands are adopting it as a lifelong partner in their digital life.