“To please Google with your SEO, forget about SEO”, said Andre Weyher (an ex-Google Webspam team member). Does it ring bell in your ears?

Smart SEO professionals capture the essence by reading between the lines. A strategic SEO campaign is about maintaining the right balance between conventional and contemporary strategies. Content is key for the success and failure of any strategy. So, you should pay attention to it.

The Age-old Fight: Quality vs. Quantity

Your site should focus on publishing informative posts which add to the knowledge base of visiting audience members. The focus should be to create one post covering all aspects instead of four different ones talking about the same thing, more or less.

The popularity of infographics and video posts has changed the way people used to read online-based content. The bottom line is to make them participate either by asking them to spend some time on the site or share the content with others. There is nothing to talk about quantity as it does not take the discussion in a progressive direction.

We cannot undermine the importance of creating weekly or monthly posts knowing how important it is to promote relevant keywords and link-building strategy consistently. The biggest revelation made in the SEO sector is that you cannot rely on them to drive traffic to your site entirely. They make a part of it and there are other things to be paid attention to.

Social signals coming from multiple sources, and coming from different sections lends a massive appeal factor. It would be foolish to pitch for the idea that social signals are secondary to links.

Optimize Content to Optimize Keywords

You cannot write a blog post based on certain keywords, unless you’re planning to fail. The best practice is that you should look to write a post which presents something new to learn from or talks about the most neglected aspects of it. A post written with a limited purpose to highlight keywords and create links is doomed to fail, sooner or later.

Your site should serve as a platform where visitors can learn or share something based on the quality of information shared with them.