When Magento first appeared on the scene in the year 2008, it was just another open source e-commerce web application. However, today, this same application has become an integral part of lives for all those who dabble with e-commerce. Magento aids all those small and big business owners, who wish to take their wares onto a global platform.

For anyone who owns an organization or an online shopping portal, there could be no better choice than Magento. Just some of the reasons why more and more people are opting for Magento include:

• It is extremely cost effective
• There is an immense amount of transparency in the source code
• It can evolve along with the needs of the business
• It can be customized as per specific requirements

There are so many inbuilt features offered with Magento, that business owners, especially new ones, will be thrilled and well supported. There is the facility of importing large spread-sheets at one time, in addition to creating search patterns as per specific requirements. Since Magento is also Google and SEO friendly, business owners will find it easy to create tags and site navigation mechanisms.

Magento includes a range of features, such as:

• Mobile templates
• Product display
• Multiple options for transactions
• Functionality in terms of multiple stores as well as sites.

Users also get benefits like:

• User accounts
• Loyalty programs with special benefits.

In addition, e-commerce owners will also be able to give their customers discounts and absolute ease of shopping.

It is with the aim of being a truly global application, that the creators of Magento have made it multilingual and usable in all parts of the world. Today, there are small and big businesses that use Magento to ensure that their e-commerce business rises to the greatest of heights.