We all know very well about the 7 P’s of traditional marketing. Online marketing similarly has its 7 C’s. To understand the complexities of internet marketing one has to understand these 7 C’s which are the fundamental aspects. Every successful digital marketing agency follows them.
The following seven C’s should guide you to create an effective marketing strategy that will give excellent results.
Client-focused – Quality content is about writing what your customers want to read, the benefits they are looking for and the pain points.
Contract – This is the promise that your business communicates to the potential customer that is appealing to them.
Compelling – the attention span of web visitors is extremely low. You get very little time to catch their attention. Accentuating the words they typed into their search before reaching your website will grab their attention instantly. You must also have content that is punchy.
Construction – Your website should have user-friendly features like one-click ordering, a variety of payment options, links to relevant information, simple and attractive layout etc. Digital marketing companies have well-planned designs for it.
Credible – Since there is a lot of misinformation on the internet, people are naturally skeptical about what they read. You must strive to present content that is credible with relevant reference and solid evidence that proves it.
Context – The content on your website should pass the “PEST analysis”. PEST is the abbreviation for Political, Economic, Social as well as Technological factors. You must ascertain if there are any constraints due to
- Political factors: Trade regulations, taxation, legal issues, and labor laws.
- Economic factors: Gross economic growth, cost of carrying out business and such matters.
- Social factors: cultural sensibilities, psychographics, religious beliefs, customs, and culture.
- Technological factors: State of the art techniques and cost-effective strategies.
Convergence – The traditional marketing and internet marketing should be integrated to take on the challenges. Your brand must aim to grow globally as they spread deeper in the existing markets.
Conclusion
Integrating these seven C’s into your marketing strategy will give excellent results and improve your business to a great extent. Engaging reputed and experienced digital marketing services to update and maintain your website on these lines is the need of the hour.